Tag Archives: social media
Although small business owners are struggling with the added workload of social media and content creation, small businesses are ramping up their social efforts and are increasingly finding value in paying others to help them with their social media efforts.
According to an online survey of 462 businesses (93% with fewer than 100 employees), conducted between Sept. 17 and Oct. 5 by VerticalResponse, 66% of small businesses are spending more time and money on social media than they did a year ago, with 43% spending six or more hours per week on social media activities for their business.
How are those hours being spent? On Facebook and Twitter, mostly, as 90% of respondents are active on the Facebook; 70% on the Twitter. Only a third of the small businesses surveyed said they are able to publish to their social networks every day.
For some small business owners, spending six or more hours per week on social media activities, coupled with the one to three hours for writing a single blog post, creates a major time strain.
That’s why small businesses are investing more in getting help with their social media publishing efforts. The data suggests that if a small business is going to increase its budget, it will likely be for social media rather than marketing; 36% of those surveyed pay for social media publishing and analytics tools.
Small businesses should proceed with caution when considering when looking to have employees manager their social media. Always consider getting help from a reputable, professional social media management firm like everzocial.
Here’s an infographic highlighting the research data from Vertical Response:
When Facebook’s new Timeline for businesses rolled out last Spring, most admins were pretty excited about the new MESSAGE feature that allows both fans and non-fans to connect with a business page on a more personal level, versus publicly on the wall. That excitement was short lived as admins across the nation became increasingly bombarded with message notifications on their page.
Okay, okay, okay… I get it. Incoming messages are a good thing; they are direct communication between a business and a fan, customer, or even a potential customer. That’s agreed. However, the good can turn “bad” real quick if you or your admins are not responding to the incoming messages your business page is receiving. One way communication is never cool and most definitely not effective when it comes to Social Media. Ask yourself this question… Would you let your business answering machine overflow with inquiries and messages without ever responding to the calls? Not likely.
So here’s what we suggest to our clients when it comes to the MESSAGE option for pages. Turn it on initially. Simply go to your FB Business Page. Click Edit Page. Click Manage Permissions. Scroll down to Messages and “check” the “show message box on my page” option.
Monitor the Message Inbox regularly for at least a week responding to all inquires or comments. At the end of the week, assess whether or not the Message feature was primarily, “manageable” for you as an admin, and secondly, useful or advantageous for your business. If yes, OPEN for messages, is just another way of saying… OPEN for business.
If the messages on the other hand become to numerous and the task of responding too cumbersome, turn off your Message feature right away. It’s better to have a legitimate lead or question directed to your Contact information than lost in the shuffle of Facebook messages.