Wanting to get your business website seen by people who want to buy your product or service is every business owners desire. If it were easy, we would not be posting about it here :). Because Google keeps us all guessing with how they tweak and change their algorithm to deliver what they feel are the best results for their paid advertisers and leave the organic results up to experts like us, business depends on us experts to be creative and constantly test, poke and prod to find the best results for our customers. We feel really good about the solutions we deliver for our customers, we feel we have identified many things that work and also the things that don’t work. That is why our clients choose Everzocial for their SEO and SEM needs. But we also love to share what we know with those who are seeking better ways to get their sites seen. Here is an Infographic that has a 74 Step process that will create Mammoth results for your webpages and blog posts.
After going through this Infographic you feel you would rather have someone else do it for you and cost effectively, reach out to us and we will quickly assess your site and give you a quote on exactly what you will need to get you ranked.
Mobile marketing is getting more spotlight these days. Revenue from mobile advertising accounted for 30% of total ad spend in the first half of 2015, according to the IAB, and it’s on track to account for more than one-third in the second half of the year.
Social media and mobile marketing go hand in hand. Most people have a smartphone these days, and apps make it so much easier to check your social networks on the go. Phone calls are no longer even the primary function of a phone. A recent study of Samsung users found that 39% of their customers said social media was their favorite thing to do with their phone, and over a billion of them have downloaded the Facebook app.
So how can a small business tap into the powers of social mobile marketing and connect with their audience, even when they’re on the go? Leveraging your mobile presence can be tricky, but we have some tips that should get you on the right track and make your mobile marketing magical:
Think Mobile First
Content is now viewed on a mobile device more than ever, so it’s important that anything you produce is mobile-friendly and responsive. Isn’t frustrating when you go to look at something on your mobile device and you can’t read it because it’s too small or formatted incorrectly to consume on your mobile device? Make sure that the content you create is formatted in a readable and shareable way, and that any images will respond and resize to the appropriate mobile device screen.
When you have internal links you want to place in your content, make sure and look at whether they will take the reader to another piece of mobile-friendly content. Mobile users share content twice as often as desktop users, so it’s important to make sure your social buttons are properly working across all platforms – this allows your audience to easily post your content straight onto their social networks.
Schedule Your Content to Post at the Right Time
Newsfeeds and timelines get updated so regularly that your content needs to be published right in front of your audience’s eyes. There’s no ‘one size fits all’ time of the day to aim for, but Facebook’s insights feature will tell you when your fans are online.
As a good rule of thumb, your audience will be looking for new content on the commute to and from work and when they are sitting around on their lunch break. People are more likely to engage with and share content when they have time on their hands, so targeting them while they are at work or after they have gone to bed is unlikely to get you the traction you desire.
Repurpose Content for Different Channels
The great thing about social channels is that they all have their different strengths and advantages. Facebook is great for longer written posts, Twitter gets the message across in a bit sized tweet, Pinterest and Instagram focus on pictures, and YouTube is obviously brilliant for videos.
When creating a piece of content, think about how you can utilize these channels to make the most of your content on every different social media app. Mobile users love visuals, and content with visuals is much more likely to grab someone’s attention on a smaller screen or device. Consider using tools like Canva or Picktochart, they enable anyone to become a designer.
Don’t Wait for Free, Use Paid Advertising
It is estimated that by the end of this year, the global mobile ad market will surpass $100 billion and count for more than half of digital ad spend. In 2015, 78% of people who clicked on a mobile ad then went on to make a purchase a couple of days later.
Instagram, Facebook, Twitter, and YouTube all offer a range of advertising opportunities that can easily be tracked and amended, and short social ad campaigns can be relatively inexpensive. Instead of taking up a small space in the sidebar, social media advertisements on mobile take up a large chunk of the user’s screen, meaning they are more likely to be seen and clicked on.
Your business should have a consistent brand presence across all social channels, but a surprising number of businesses don’t. It’s important to keep all your contact details up to date and to use the same logo and branding across all channels. Mobile devices have small screens, so quick and easy recognition is key, and sometimes just having a consistent logo can make all the difference to a user recognizing your brand.
Try and be active on each of your social channels on a regular basis, so your audience knows to expect regular content from you. Mobile users have a shorter attention span and want fresh, relevant content presented to them as soon as they check their phones, this means you need to keep your posts consistent and engage with your audience at every opportunity.
The Take Away
The world of social media and mobile marketing is always changing, but it’s good to stay on top of your game and focus on the areas you can control. There are lots of different ways to maximize your social media strategy on mobile, you just need to build up your following and post regular, engaging content.
Monitor your efforts and track your audience’s internet habits, then analyze the results and tweak your strategy where necessary. In an ever-evolving world of digital marketing, sometimes it’s just about keeping your engagement levels high and showing your audience the human behind the brand.
Keeping up with all the changes that Facebook makes is hard. TechWyse a leading Canadian Internet Marketing firm has come up with an updated cheat sheet that every Facebook Admin should have in their toolset. Make sure and share this with your friends and associates that manage Facebook pages, they will thank you!
According to some recent statistics, mobile internet usage has exceeded desktop internet access in early 2014.
And while that statistic might sound surprising, it’s worth remembering that this isn’t the only impact mobile technology has had on the way we work and do business. For even more insight into this recent trend, let’s take a look at how exactly mobile technology is changing the business world:
“Those who handle social media at brands can have it rough. There’s often just one person that’s doing all the work. There’s the constant pressure of gaining likes and the issue of not being able to tie social media efforts back to ROI.” – Giselle Abramovich via Digiday
Here is a compilation of Q&As from one of our social media coordinators here at Everzocial. Here’s what she had to say about being in the social media industry…
What is the most frustrating part of your job?
I would have to say the fact that a lot of companies think that social media is a miracle worker. Trust me, I am a firm believer in the magic of social media, but let me tell you it doesn’t happen overnight. There needs to be at least a good three months of effective social media marketing being implemented before you will start seeing consistent results. Always remember, good things take time.
What’s it like being the “social media girl”?
I really like social media marketing; it’s a fun way to help clients build a positive online presence. I get the green light to give advice, post funnies, and really impact people’s lives. However, people don’t really take my title very seriously (a big thanks to that Jack in the Box commercial about the ditzy social media intern). Don’t get me wrong, my job is fun and creative, but it also takes a lot of hard work. We have to create innovative, out of the box marketing strategies, meet client goals, provide detailed reports, etc. Actually, I would say that it’s a lot more serious than people think, being that it is a newer industry and we are still trying to prove our worth.
Ever get pressure to get Facebook likes?
Of course, everyone and their mom thinks that social media success is measured by the amount of ‘likes’ a company has. Not true. A company could have 50k likes, but if there is absolutely no engagement on that page what difference does it make? Social media success to me is when you are able to create a tight knit community of followers who actively engage with your business and promote it to their friends and family. BUT you’re always going to have those clients who insist on getting more ‘likes’ and refuse to accept any other metrics of success… that’s when you just have to put your nose to the grindstone and drum up some fans.
Ever annoyed at the fact that a lot of people don’t get the value of social media, since it can’t be linked back to ROI?
Dear God, yes. Better yet, I love when people say that they don’t understand the purpose of social media and then they go home and tweet their favorite artists or comment on a brand’s Facebook post. That IS the purpose of social media (laughs)… just because we can’t confidently show it’s ROI yet doesn’t mean that it’s not extremely effective and efficient.
Does Facebook have too much control in this market?
I love Facebook, it’s my favorite social media platform, but no. Facebook has been coined the ‘social media giant’, however, there are a lot of other social sites that prove to be equally, if not more, successful for companies to use. For example, Instagram, the online photo sharing, video sharing and social networking service, snuck up on all of us when it became one of the hottest communication tools for businesses. Check out these brands on Instagram…they’re onto something… Adidas, NFL, Redbull, Target, and Starbucks.
Do agencies get social media?
Some of them do, but honestly social media is a huge time commitment and a lot of agencies don’t have the time. It’s usually only 20% of their workload.
It’s definitely not cute to have a lot of misspellings in your writing. C’mon, you’re better than that! Misspelling common words can affect your work relationships, your love life, and can just cause pure chaos! Okay, so we might be exaggerating, but we want to stress the importance of pristine writing skills. Take a look at this humorous infographic by The Oatmeal, “Ten Words you Need to Stop Spelling”.
For a small business owner, knowing where to begin with social media can be overwhelming, especially if it’s a new concept. To start, running a personal Facebook or Twitter is MUCH different than running a business Facebook or Twitter. There are a few rules & regulations to abide by, both to uphold your brand name and reputation, and to grow your overall media presence.
Take a look at the infographic below, and be sure to check out our own pro tips posted beneath!
Everzocial PRO tips on your DO-list:
1) Truly be consistent! We recommend 1-2 Facebook posts a day, and if you even miss one, single day, your Facebook insights will show it! Having a consistent queue of quality content that your fans can scroll through is extremely important to your social media reputation.
2) Don’t just post – ENGAGE. This means respond to all comments and posts on your page, visit the pages you’ve liked and engage on THEIR pages, comment on posts in your newsfeed… the more your business name gets out there, the larger your fan base will grow!
Everzocial PRO tips on your DON’T-list:
1) DO. NOT. SPAM. We cannot emphasize this enough. Your fans want to engage with you on a relational level, not a commercial level. Think about this: why did YOU join Facebook? To follow the people you love, to grow relationships with them, right? Use your business in a similar fashion, and this will gain your fans’ trust.
2) Don’t stick to just one social media platform. Facebook, though the most popular, is not the only avenue or medium for reaching people. Pinterest, for example, attracts a different kind of people with different interests than, say, Twitter. Contemplate which platforms will optimize your business’s reach, and start dedicating a quality bit of time to them to grow your fan base there.
Yes, it’s a lot. Social media marketing is definitely a full-time, non-stop job, requiring monitoring 24/7.
Which, by the way, is why WE exist… so if you want to grow your online presence and simply don’t have the time, we’d LOVE to help, so contact us. 🙂
The rumors were true! Facebook announced today that they are introducing a video feature to Instagram, which is available today for both iOS and Android users. Instagram now has Vine beat with the option to record up to 15 seconds of video but that isn’t the only thing that has us excited.
Users can also delete and re-film clips, unlike Vine where you have to exit out of the video altogether and start back at square one. In addition, users have the option to spice up their memories in motion with 13 custom video filters.
But the innovators at Facebook didn’t stop there. After listening to what consumers had to say about other video sharing apps they concluded that Instagram videos would not be put on an annoying loop. And what about those unattractive thumbnails? Not happening! Before you post your video you can choose your own thumbnail from a variety of still images in order to ensure that you get the look you desire.
But wait, there’s more! We saved the best feature for last. The social media giant teamed up with video scientists to create a Cinema feature that lets you stabilize your video after taking it, which is truly amazing.
We are curious to see what happens next. Are Vine users going to abandon their profiles for Instagram? Are we going to have to watch VIDEOS of people’s food now? We’re not sure, but we are excited about the advances in technology and the positive impact it is sure to make on our lives 🙂
Want to see this feature in action? Check out this video.
Social media marketing is no joke and we know that we sound like a broken record when we say it truly does amazing things for businesses but if you still need some convincing take a look at this 2013 State of Social Media Marketing infographic. The statistics will surely extinguish any doubts you may have had about the value of social media marketing. Ready to get started? Let’s have a chat, give us a ring at 888-859-6156