Tag Archives: small business blogging

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Comments Off on A Social Media Mother’s Day

A Social Media Mother’s Day

The other day at work I was desperately trying to get the creative juices flowing…it was one of those days, you know? My mind started to wander to my personal to-do list. My heart rate increased as I remembered what May 12th is, Mother’s Day.

This is a holiday that gives everyone anxiety. So in my dazed state I decided to write a blog posts about the different ways people are using social media to say Happy Mother’s Day. This gives me a chance to figure out what to do for my mom while simultaneously being productive at work. Yes!

Of course, nothing says Happy Mother’s Day like a lengthy phone call or some chitchat over endless mimosas at brunch, however, don’t forget there are other ways you can show your appreciation for mom and you can do it with a click of a mouse.

Here are some creative ways people and businesses are saying, “I love you mom!” using social media.

They are Recording

Some people have a knack for expressing their creativity through videos. Here are some YouTube videos celebrating moms everywhere.\

What a Mom Wants

Remember that really crappy Mother’s Day gift you got your mom? If you said “which one?” then this video is for you courtesy of Teleflora.

Mother’s Day Gift Fail

This guy tried to get mom’s four-legged friend to deliver her gift for Mother’s Day… the gift was attached to a balloon. Do you see where he went wrong?

Biologist Mother’s Day Song 

This video says, “I love you”, or at least we think it does. Ladies and gentlemen a song dedicated to the mother of a biologist.

Mommy Rap 

Not really a fan of rap? Take a look at this video of a three-year-old girl rapping about her mom and we guarantee you’ll change your mind.

The Real Mother’s Day 

Here is a hilarious rendition of how Mother’s Day usually goes.

 

Stay tuned for more ways people are giving moms a shout out online!

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Comments Off on Change the Channel— Your YouTube Channel That Is

Change the Channel— Your YouTube Channel That Is

YouTube’s One Channel is now available to all users.

First released as a beta test, YouTube’s One Channel is now ready to be used by everyone. The new design offers a lot of great features to YouTube creators, ultimately making it easier to personalize your channel and reach out to non-subscribers.

Say goodbye to custom backgrounds, which kind of reminded us of MySpace before the makeover, and say hello to fun banners otherwise known as Channel Art. Your Channel Art will now scale to harmonize with any screen and device including laptops, tablets, smartphones, TVs…you name it! The branding potential here is exciting.

One Channel also gives users the chance to feature a Welcome Trailer, a video that automatically plays when non-subscribers visit your channel. The trailer, when done right, will give users insight into your content, effectively increasing the number of subscribers your channel will receive.

Not only can you lure prospective fans with your trailer, you can now customize how your subscribers view your content by creating unique playlists and video groups with the new “Shelve” feature. Simply go to the Bulk Actions section in the channel settings to make your videos easier to discover and watch.

YouTube's One Channel: Laura's Kitchen Redesign

But wait, there’s more! Users are just a click away from your other social media platforms. Thanks to the new link option you can have up to four social media destinations in the Channel Art Header. So whether your forte is Pinterest or LinkedIn, they’ve got you covered.

Our hats are off to YouTube’s new design. We have never been so excited about spring-cleaning. If you need any help tidying up your channel or if you have any questions, feel free to visit our website at https://www.everzocial.com/ or give us a ring at 888-859-6156.

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Comments Off on TRENDING: Small Businesses are Increasing Social Media Efforts and Budgets for 2013

TRENDING: Small Businesses are Increasing Social Media Efforts and Budgets for 2013

Although small business owners are struggling with the added workload of social media and content creation, small businesses are ramping up their social efforts and are increasingly finding value in paying others to help them with their social media efforts.

According to an online survey of 462 businesses (93% with fewer than 100 employees), conducted between Sept. 17 and Oct. 5 by VerticalResponse, 66% of small businesses are spending more time and money on social media than they did a year ago, with 43% spending six or more hours per week on social media activities for their business.

How are those hours being spent? On Facebook and Twitter, mostly, as 90% of respondents are active on the Facebook; 70% on the Twitter. Only a third of the small businesses surveyed said they are able to publish to their social networks every day.

For some small business owners, spending six or more hours per week on social media activities, coupled with the one to three hours for writing a single blog post, creates a major time strain.

That’s why small businesses are investing more in getting help with their social media publishing efforts. The data suggests that if a small business is going to increase its budget, it will likely be for social media rather than marketing; 36% of those surveyed pay for social media publishing and analytics tools.

Small businesses should proceed with caution when considering when looking to have employees manager their social media.   Always consider getting help from a reputable, professional social media management firm like everzocial.

Here’s an infographic highlighting the research data from Vertical Response: