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Comments Off on The Pet Peeves of a Social Media Marketer

The Pet Peeves of a Social Media Marketer

As a social media stager I’ve noticed that I have started to develop a few pet peeves when it comes to social media marketing. Now, one of the things we like to remind our clients is that we totally understand that you might not have the necessary resources (time and money) to get your social media profiles in tiptop shape. I can relate with the whole ‘not enough time in the day’ mindset, believe me… there’s no judgement here. That being said, I want share one of my concerns… horrible cover photos. Cover photos are extremely pertinent to a business, especially since Facebook’s new redesign has decided to place a lot of emphasis on visual components. For example, when someone ‘likes’ your business page a news story will appear on their friends newsfeed with a picture of your business’s cover photo and a memo stating “John Doe likes (insert business name)”. So don’t you agree that it’s pretty important that you have an impressive cover photo? Just follow these three simple guidelines for a great cover photo: relevancy, originality, and sizing.

People should know what your business is all about just by visiting your page and taking a glimpse at your cover photo. I beg of you, please don’t upload a picture of your dog for your bakery’s cover photo. In addition to relevancy, originality is always encouraged. If you simply can’t think of anything creative it’s okay… take a peak at other pages and see what they are doing but always remember, if you want to be better than your competitors then you need to be different! Finally, we have reached my very last request…sizing. Quality is everything when it comes to social media profiles. There are specific dimensions for cover photos, profile images, channel art, and banners and when you upload a photo that doesn’t match those dimensions it becomes warped and pixilated. In case you need a reference, here is an ultimate social media sizing cheat sheet (2013 edition) just for you, which makes things pretty EZ 🙂

Sincerely,

Rachele

The-Ultimate-Complete-Social-Media-Sizing-Cheat-Sheet1

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Comments Off on Tumblr and Yahoo; Happily Ever After?

Tumblr and Yahoo; Happily Ever After?

Have you ever seen a couple and you’re just like, “how about no?” Well, that’s what many are saying about the recent transaction between Yahoo and Tumblr. On May 19th, Yahoo bought Tumblr for a whopping 1.1 billion dollars and many people are not happy about it.

In case you aren’t too familiar with Tumblr, allow us to introduce you. Tumblr is a blogging site that allows users to upload text, pictures, videos, links, and gifs (short little clips on a loop). Users can also follow fellow bloggers which enables them to see their updates on a dashboard similar to a Facebook feed. With that being said, Tumblr has gained quite the following with having over 300 million unique visitors monthly; 120,000 daily sign ups; 900 posts per second; and over 24 billion minutes are spent monthly on the site. That’s a pretty big deal.

Now, most of us are familiar with Yahoo! for being a pioneer of “internetness” and getting in on the first floor of the interwebs (considering it’s been around since 1994); however, many people say whatever Yahoo! touches turns to dirt. Yahoo! has had many acquisitions over the years, at least 77 of them including Tumblr, and many that have failed miserably. Their buyout of Tumblr though, is most comparable to their GeoCities acquisition, and I bet you’ve never heard of GeoCities. Doesn’t sound so good for Tumblr, huh?

But why is this such a bad thing? Yahoo is still around and Tumblr has a faithful following, right? Well, as with most things on the internet, what can be here today may be gone tomorrow. As a matter of fact, in anticipation of the acquisition the previous weekend 72,000 users an hour went to WordPress as opposed to the measly 400 to 600 users that normally transfer their posts over.

So what do they know that we don’t? Let’s stop and think for a moment, why is this such a bad idea? You know, beside the fact it didn’t work with GeoCities before. I mean, Yahoo should know what works now and what doesn’t and hopefully has the ability to learn from their mistakes… right? Well, Tumblr has a very specific business model. Rumors have already started circulating around the internet about Yahoo!’s goals to make Tumblr more family and teen friendly, which is great and all, but because of the super mature and NSFW (not safe for work) content, this can deter many users. Another BIG deterrent may be Yahoo trying to police copyright materials on the blogging site. In other words, if mature content restrictions and copyright content restrictions are placed on this free medium, MANY users may go elsewhere.

Marissamayer

Another concern by many “Tumblrers” (and by most social network users) is ad placement. The last thing they want is their sanctuary infested with ads, but if Yahoo doesn’t bring in revenue, buying Tumblr will be a huge waste of money. According to reports, Tumblr only brought in 13 million last year which is a BIG gap in how much they were bought for, which can come back to bite them in the butt.

Although, there are many reasons to deter current users from continuing their Tumblr escapades, the buy alone was great publicity for the company which may in turn greatly benefit the site, propelling it to be the most amazing site in the history of amazing amazingness; but we’d be lying if we said we weren’t concerned. All we know is, we hope Yahoo doesn’t mess this one up because to some of us, Tumblr holds a very special place in our social media bubble.

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Comments Off on Dressbarn’s “Claim to Fame” Campaign is Claiming Hearts

Dressbarn’s “Claim to Fame” Campaign is Claiming Hearts

Hi Everyone! As promised we are continuing our celebration of moms with another great way people and companies are giving praises to their mamas online. Now there are a lot of contests out there that are capitalizing on the Mother’s Day holiday but there are only a few that are doing it right.

Say hello to dressbarn’s “claim to fame” campaign where people are encouraged to share their mom’s claim to fame. Is it her amazing double-chocolate chip cookies? Or the fact that she runs a volunteer organization for hungry children? People everywhere are gushing over their moms and entering them in a sweepstakes where the winner wins a $1,000 shopping spree at dressbarn as well as a personal style consultation with Cate Sheehy.

 

What's your mom's claim to fame?

 

Okay so we have seen a lot of similar campaigns where people are asked to share stories or photos of their mom but it’s all about having the right motive. Dressbarn is a fine example of how to launch an effective Mother’s Day campaign. They are being authentic and passionate with their fans, which gives users a comfortable environment to engage in.

 

dressbarn does social media for mother's day

 

The campaign was also integrated throughout the company’s social media platforms giving customers a way to spread the word about the sweepstakes with their friends. Now, that’s covering all your bases or uh, platforms!

Dressbarn launched their “claim to fame” campaign weeks before Mother’s Day in order to ensure its growth and direction. And it’s already showing signs of success. Just take a look at the engagement being generated on their Facebook page… the comments, shares, and likes are multiplying like rabbits.

To take a peak at dressbarn’s “claim to fame” campaign, visit https://www.facebook.com/dressbarn or to enter the sweepstakes, visit http://yourdressbarn.com/moment/

 

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Comments Off on A Social Media Mother’s Day

A Social Media Mother’s Day

The other day at work I was desperately trying to get the creative juices flowing…it was one of those days, you know? My mind started to wander to my personal to-do list. My heart rate increased as I remembered what May 12th is, Mother’s Day.

This is a holiday that gives everyone anxiety. So in my dazed state I decided to write a blog posts about the different ways people are using social media to say Happy Mother’s Day. This gives me a chance to figure out what to do for my mom while simultaneously being productive at work. Yes!

Of course, nothing says Happy Mother’s Day like a lengthy phone call or some chitchat over endless mimosas at brunch, however, don’t forget there are other ways you can show your appreciation for mom and you can do it with a click of a mouse.

Here are some creative ways people and businesses are saying, “I love you mom!” using social media.

They are Recording

Some people have a knack for expressing their creativity through videos. Here are some YouTube videos celebrating moms everywhere.\

What a Mom Wants

Remember that really crappy Mother’s Day gift you got your mom? If you said “which one?” then this video is for you courtesy of Teleflora.

Mother’s Day Gift Fail

This guy tried to get mom’s four-legged friend to deliver her gift for Mother’s Day… the gift was attached to a balloon. Do you see where he went wrong?

Biologist Mother’s Day Song 

This video says, “I love you”, or at least we think it does. Ladies and gentlemen a song dedicated to the mother of a biologist.

Mommy Rap 

Not really a fan of rap? Take a look at this video of a three-year-old girl rapping about her mom and we guarantee you’ll change your mind.

The Real Mother’s Day 

Here is a hilarious rendition of how Mother’s Day usually goes.

 

Stay tuned for more ways people are giving moms a shout out online!

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Comments Off on No Fuss Contact List for Social Media Platforms

No Fuss Contact List for Social Media Platforms

Have you ever tried to Google search a problem you were having with your social network and in turn got redirected to an endless amount of help centers and support blogs? We have, until we decided to cut our time in half and make a contact list that will lead you to actual answers. Feel free to utilize this resource. We are here to help!

 

Facebook Contact Info

 

 

 

 

We are on Facebook everyday so naturally we are going to run into some obstacles here and there. But even worse than the actual challenges is trying to find the solutions through the web of contact forms. Check out our cheat sheet below!

Signing Up & Logging In

Your Account

Disabled Accounts

Username Troubleshooting

Your Email Address

Confirming Your Identity

Accounts for Kids

Facebook Profiles: Personal

Timeline Troubleshooting

Videos and Photos

Problems with Mobile Features

Facebook Pages

Facebook Advertisements

Merchant & Business Services and Forms

Support for Payments and Charges

Reporting Scams & Violations

Other

Give Your Feedback

 

foursquare-logo

 

 

 

Foursquare has a relatively small section of FAQs that satisfies most of the issues and concerns so I just included them here in this post. If you still need some help tweet Foursquare @4sqSupport.

Foursquare Basics

Your Account

Foursquare Features

Privacy

Foursquare with Other Apps

Reporting Scams & Violations

Superusers

Specials for Credit Cards

Yelp Contact Info

 

 

 

 

 

 

Yelp offers a multitude of FAQs to look at that will most likely answer your question but if you don’t have any luck with that check out the links below.

Business Owner Support

To advertise with Yelp, click here. Or to share your feedback or an idea, click here.

 

Twitter Contact Info

 

 

 

 

The help center for Twitter is a little different in that you are asked to answer a variety of questions in order to accurately direct you to the correct contact form. Select the appropriate topic below to begin.

Your Account

Apps, API, and Mobile Support

Features and Setting Options

Reporting Scams & Violations

Give Your Feedback

Send feedback on Twitter’s new design

 

Instagram Contact Info

 

 

 

 

 

 

Instagram is a little old fashioned when it comes to its help center. You can request help through an Email Us form, which handles general account, trademark, privacy, business, and copyright problems. Facebook acquired Instagram so there are a few links you can use from Facebook’s Help Center…

OR tweet @InstagramHelp and they will respond to you!

 

Pinterest Contact Info

 

 

 

 

 

Pinterest has a helpful feature called ‘Instant Answers’, a search bar that pulls up solutions based on the issue you’ve searched. Most of your answers will be in the Instant Answers section, however, if you aren’t finding what you’re looking for check out the Review Known Issues tab to see if they are currently looking to resolve the issue or shoot them an email by clicking on the Email Help button at the bottom of each article. Still not getting what you need? Tweet @Pinterest the problem you’re having and hashtag it #pinteresthelp.

 

Google Plus Contact Info

 

 

 

 

 

 

Google+ gives you a variety of troubleshooting topics to choose from that will then guide you to the appropriate instructions or contact information.

Still stuck? Reach out to other Google+ members with the Google+ Help Forum.

 

Linkedin Contact Info

 

 

 

 

 

It’s a one-stop-shop for LinkedIn support! Just enter a question or topic into the search bar and the top results will appear to address your concern. Or you can use the simple form to contact them about anything under the sun. Ask them a question about profile settings or even bring up a technical difficulty you are running into. They will respond ASAP. Or you can pick other people’s brains about it in the LinkedIn Help Center Forum.

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Comments Off on New Budgets are Geared Towards Social Media Not New Hires.

New Budgets are Geared Towards Social Media Not New Hires.

Small businesses are starting to see success with social media. According to a survey of over 1,200 small business owners, 39 percent saw a ROI from their social media presence in Q1 with 30 percent of that group claiming that it was an ROI of $2,000 or greater. It’s no wonder that small businesses are increasing their social media presence. 26 percent of small businesses are planning on investing their dollars in social media marketing in Q2 2013 and 49 percent are increasing their time spent on social media platforms.

Small businesses are unique in that they have limited resources to allocate in order to achieve success. So, it’s a no brainer that the results they are seeing from social media, which costs little to no money to run, beats out hiring on new employees. Yes, nearly 79 percent of those surveyed are optimistic about their business in Q2 but it seems as though social media is proving to be more valuable and cost effective than manpower.

It makes you wonder, if small businesses are short on resources (time, money, employees) then how do they invest in learning and managing their social media? Well, 36 percent of small business owners refer to online resources (articles and blogs) to help them with their social media. In addition to online resources, 22 percent seek advice from their circle of friends and colleagues. Even though these learning tactics are economical, they don’t capitalize on time management. Knowing how to effectively utilize social media for business is complicated. It is a new marketing tool that has yet to be thoroughly explored.

That’s where we come in. Our goal here at Everzocial is to provide affordable social media services for your small business and free up some of your valuable time. We already know the ins and outs of the industry, it’s not just our job it’s our passion. You have enough on your plate already; let our team of experienced social media managers handle the rest. Feel free to contact us for more information or if you have any questions!

New Discoveries Regarding Social Media and ROI.

New Discoveries Regarding Social Media and ROI.

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Comments Off on Have You Replied to Facebook’s New Reply Feature?

Have You Replied to Facebook’s New Reply Feature?

If you’re a page owner or administrator on a business fan page, you’ve likely noticed a prompting from Facebook this week inviting you to “turn on” Facebook’s newest Reply feature. If you have a personal public profile with more than 10,000 followers, you’re included in the roll out of this new threaded comment feature and while the improvement is currently “optional”…it will become a standard conversion on July 10th.
Before you roll your eyes at yet another change on the social networking site, consider the “why” behind the improvement. Facebook threads can become quite lengthy on a page especially if the topic is interesting and you have a group of engaging fans (that is the goal you know). It can be frustrating as a business owner or page admin to carry on a conversation with a particular fan, when so many comments pop up in between. The same applies to fans responding to other fan comments or posing questions of their own within the thread.
The new feature provides the opportunity for you and your readers to reply directly to comments left on your Page and to start new conversation threads,making it easier for you to interact directly with individual readers by keeping relevant conversations connected. It’s a push toward better and improved conversations which are easier to follow and participate in.
What we find interesting is that Facebook has made mention that the order of the conversation threads is based on their relevance to viewers, thus threads may appear differently to each person. How cool is that! So the most relevant conversation based on the total number of likes and replies will remain on the top which will likely entice further commenting and replies. Through this feature, Facebook is also trying to manage the spam on the pages indicating that it may push low-ranked comments which appear as ‘spam” to the bottom of the thread.
Conversations and engagement are key elements to a successful fan page. If Facebook is working on your behalf to improve those elements, than accept them with a smile, and perhaps a “thank you” to Facebook for keeping your business at the forefront of theirs.
Everzocial FB Replies

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Comments Off on Pinterest Pinpoints Your Potential

Pinterest Pinpoints Your Potential

Pinterest’s New Analytics Tool Allows Businesses to Track User’s Engagement…for Free

I know what you’re thinking; nothing in life (worth having) is free, until now. Pinterest launched its free analytics tool for site owners March 12, giving them the opportunity to gain insight into what works and what doesn’t for their fans.

Anyone with a verified business account can access this gold mine of information. Just log in to your account and go to your drop-down menu located at the top right corner of your screen, then click “Analytics”.

While the analytics tool is fairly basic, there’s still a lot of valuable information here. The free tool allows site owners to track the number of pinners and pins collecting material from their sites, and the number of repinners and repins those initial pins received,” said Lauren Indvik, Mashable’s associate business editor. “Site owners can also track total impressions and reach on the network, as well as referral traffic, both in clicks and unique visitors, sent back to their sites.”

In addition, you can take a snapshot in time by adjusting the metrics timeframe. Go back to a particular day, week, or month to track trends and monitor progress.

Pinterest's New Analytics Tool Layout

So why is this relevant to you?

Even though third-party providers such as Pinfluence and Curalate are still, well, providing more intense and in-depth data, Pinterest’s new analytics tool will hopefully give site owners a better understanding of their “Pinterest potential”, allowing them to really give the people what they want. In addition, to pleasing the pinners, your business/brand will have the opportunity to increase awareness and exposure, increasing traffic to your site and ultimately your sales.

I can’t even express to you how great this news is considering the fact that Pinterest users spend more money, more often, and on more products than any of the other top five social media sites according to comScore.

The analytics tool also sets the stage for an ad platform on Pinterest. It is a mistake to advertise on a site without the tools necessary to show you where, when, and who to advertise to. This is like being at Disneyland for your first time and not having a map, you are forced to wander around until you find what you are looking for…proving to be a very ineffective way to spend your time and money.

Most importantly, it helps support the social media marketing cause. A lot of people are non-believers regarding the power of social media for businesses and brands but with this new tool the data has definitely got our back!

So if you haven’t already, go check out this new feature and start monitoring your Pinterest potential.

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Comments Off on Change the Channel— Your YouTube Channel That Is

Change the Channel— Your YouTube Channel That Is

YouTube’s One Channel is now available to all users.

First released as a beta test, YouTube’s One Channel is now ready to be used by everyone. The new design offers a lot of great features to YouTube creators, ultimately making it easier to personalize your channel and reach out to non-subscribers.

Say goodbye to custom backgrounds, which kind of reminded us of MySpace before the makeover, and say hello to fun banners otherwise known as Channel Art. Your Channel Art will now scale to harmonize with any screen and device including laptops, tablets, smartphones, TVs…you name it! The branding potential here is exciting.

One Channel also gives users the chance to feature a Welcome Trailer, a video that automatically plays when non-subscribers visit your channel. The trailer, when done right, will give users insight into your content, effectively increasing the number of subscribers your channel will receive.

Not only can you lure prospective fans with your trailer, you can now customize how your subscribers view your content by creating unique playlists and video groups with the new “Shelve” feature. Simply go to the Bulk Actions section in the channel settings to make your videos easier to discover and watch.

YouTube's One Channel: Laura's Kitchen Redesign

But wait, there’s more! Users are just a click away from your other social media platforms. Thanks to the new link option you can have up to four social media destinations in the Channel Art Header. So whether your forte is Pinterest or LinkedIn, they’ve got you covered.

Our hats are off to YouTube’s new design. We have never been so excited about spring-cleaning. If you need any help tidying up your channel or if you have any questions, feel free to visit our website at https://www.everzocial.com/ or give us a ring at 888-859-6156.

Comments Off on Facebook’s Get More Likes….Is In Your Face!

Facebook’s Get More Likes….Is In Your Face!

Facebook, the Social Media giant, has once again made a change to the business page format in an effort to “better serve” page administrators and business pages. If I had a sling and a few stones, I’d like to shoot a few in the giant’s direction right about now.
The change which you’ve likely noticed is the addition of a “Get More Likes” screen by “Promoting Your Page” option which they’ve positioned on the Page Admin panel right where the NEW LIKES used to be. No doubt this idea originated from an over achiever marketer at Facebook who has never actually administrated a page. Here’s the problem with the new tool. It took the place of an effective and useful old one. Prior to the change, your NEW LIKES screen was easily viewable and you could see by the hour, when fans “liked” your page. This is key, because if you’re running a promoted post, or even a regular post with a bang, your instinct as page admin is to watch whether and “when” any new likes come in. Sure, you can still click the “see likes” option, but it takes you to basic list of LIKES (in order) but without mention of the day or time that the like came in. The worst part is, there’s not an option to remove or hide the new “in your face” screen. Come on Facebook, you can do better than that.
I’m all for change and improvements when it comes to Facebook, but when I begin to feel that the company’s drive for income, surpasses it’s desire to meet the needs of its members…the same members who are ultimately contributing to the success of the company, than I begin to feel ill-used and taken advantage of rather than a contributor to the paramount of social mfacebook get more likes featurefacebook New likes screenedia forums.