Monthly Archives: March 2013
Pinterest’s New Analytics Tool Allows Businesses to Track User’s Engagement…for Free
I know what you’re thinking; nothing in life (worth having) is free, until now. Pinterest launched its free analytics tool for site owners March 12, giving them the opportunity to gain insight into what works and what doesn’t for their fans.
Anyone with a verified business account can access this gold mine of information. Just log in to your account and go to your drop-down menu located at the top right corner of your screen, then click “Analytics”.
While the analytics tool is fairly basic, there’s still a lot of valuable information here. “The free tool allows site owners to track the number of pinners and pins collecting material from their sites, and the number of repinners and repins those initial pins received,” said Lauren Indvik, Mashable’s associate business editor. “Site owners can also track total impressions and reach on the network, as well as referral traffic, both in clicks and unique visitors, sent back to their sites.”
In addition, you can take a snapshot in time by adjusting the metrics timeframe. Go back to a particular day, week, or month to track trends and monitor progress.
So why is this relevant to you?
Even though third-party providers such as Pinfluence and Curalate are still, well, providing more intense and in-depth data, Pinterest’s new analytics tool will hopefully give site owners a better understanding of their “Pinterest potential”, allowing them to really give the people what they want. In addition, to pleasing the pinners, your business/brand will have the opportunity to increase awareness and exposure, increasing traffic to your site and ultimately your sales.
I can’t even express to you how great this news is considering the fact that Pinterest users spend more money, more often, and on more products than any of the other top five social media sites according to comScore.
The analytics tool also sets the stage for an ad platform on Pinterest. It is a mistake to advertise on a site without the tools necessary to show you where, when, and who to advertise to. This is like being at Disneyland for your first time and not having a map, you are forced to wander around until you find what you are looking for…proving to be a very ineffective way to spend your time and money.
Most importantly, it helps support the social media marketing cause. A lot of people are non-believers regarding the power of social media for businesses and brands but with this new tool the data has definitely got our back!
So if you haven’t already, go check out this new feature and start monitoring your Pinterest potential.
YouTube’s One Channel is now available to all users.
First released as a beta test, YouTube’s One Channel is now ready to be used by everyone. The new design offers a lot of great features to YouTube creators, ultimately making it easier to personalize your channel and reach out to non-subscribers.
Say goodbye to custom backgrounds, which kind of reminded us of MySpace before the makeover, and say hello to fun banners otherwise known as Channel Art. Your Channel Art will now scale to harmonize with any screen and device including laptops, tablets, smartphones, TVs…you name it! The branding potential here is exciting.
One Channel also gives users the chance to feature a Welcome Trailer, a video that automatically plays when non-subscribers visit your channel. The trailer, when done right, will give users insight into your content, effectively increasing the number of subscribers your channel will receive.
Not only can you lure prospective fans with your trailer, you can now customize how your subscribers view your content by creating unique playlists and video groups with the new “Shelve” feature. Simply go to the Bulk Actions section in the channel settings to make your videos easier to discover and watch.
But wait, there’s more! Users are just a click away from your other social media platforms. Thanks to the new link option you can have up to four social media destinations in the Channel Art Header. So whether your forte is Pinterest or LinkedIn, they’ve got you covered.
Our hats are off to YouTube’s new design. We have never been so excited about spring-cleaning. If you need any help tidying up your channel or if you have any questions, feel free to visit our website at https://www.everzocial.com/ or give us a ring at 888-859-6156.