Tag Archives: social media collateral
Although small business owners are struggling with the added workload of social media and content creation, small businesses are ramping up their social efforts and are increasingly finding value in paying others to help them with their social media efforts.
According to an online survey of 462 businesses (93% with fewer than 100 employees), conducted between Sept. 17 and Oct. 5 by VerticalResponse, 66% of small businesses are spending more time and money on social media than they did a year ago, with 43% spending six or more hours per week on social media activities for their business.
How are those hours being spent? On Facebook and Twitter, mostly, as 90% of respondents are active on the Facebook; 70% on the Twitter. Only a third of the small businesses surveyed said they are able to publish to their social networks every day.
For some small business owners, spending six or more hours per week on social media activities, coupled with the one to three hours for writing a single blog post, creates a major time strain.
That’s why small businesses are investing more in getting help with their social media publishing efforts. The data suggests that if a small business is going to increase its budget, it will likely be for social media rather than marketing; 36% of those surveyed pay for social media publishing and analytics tools.
Small businesses should proceed with caution when considering when looking to have employees manager their social media. Always consider getting help from a reputable, professional social media management firm like everzocial.
Here’s an infographic highlighting the research data from Vertical Response:
Small business owners are taking social marketing seriously when it comes to establishing and promoting themselves online. In a recent survey by Manta, 90% of small business owners are committed to spending time or money to engage with their clients in social networks like Facebook, Twitter and YouTube.
This is significant in that small-business owners have been social network holdouts over the past few years and are finally adopting social media. Erik Qualman, the author of the wildly successful book Socialnomics states that “businesses don’t have a choice on whether to do social media, the question is how well they do it. ”
What is changing their minds?
Well the biggest benefit seems to be related to one of the findings in the survey and that is that 78% say that being found by new customers through social media channels is the main reason they are investing in social marketing. “Small businesses understand they need to go where their audience is. Participating, networking and being found online is extremely important today in growing their business, so it’s not surprising that they are embracing the channel”, said Pamela Springer, CEO of Manta.
However, the large amount of online and social media channels available can be overwhelming for today’s small business owner to navigate and use successfully. Business owners just don’t have the time or energy to maintain a consistent presence for both their business and themselves. Many of them are turning to companies like everzocial™ that specialize in being their voice online and allowing them to focus on what they do best, managing their business.
The bottom line is that all the recently conducted surveys reveal an interesting trend. Those who haven’t thought of spending time and resources on social networking should think again.