Tag Archives: small business

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Comments Off on Social Media: From Personal to Pro

Social Media: From Personal to Pro

For a small business owner, knowing where to begin with social media can be overwhelming, especially if it’s a new concept. To start, running a personal Facebook or Twitter is MUCH different than running a business Facebook or Twitter. There are a few rules & regulations to abide by, both to uphold your brand name and reputation, and to grow your overall media presence.

Take a look at the infographic below, and be sure to check out our own pro tips posted beneath!

These general guidelines will help you create content that is both sensitive & intruiging!

These general guidelines will help you create content that is both sensitive & intruiging!

Everzocial PRO tips on your DO-list:
1) Truly be consistent! We recommend 1-2 Facebook posts a day, and if you even miss one, single day, your Facebook insights will show it! Having a consistent queue of quality content that your fans can scroll through is extremely important to your social media reputation.
2) Don’t just post – ENGAGE. This means respond to all comments and posts on your page, visit the pages you’ve liked and engage on THEIR pages, comment on posts in your newsfeed… the more your business name gets out there, the larger your fan base will grow!

Everzocial PRO tips on your DON’T-list:
1) DO. NOT. SPAM. We cannot emphasize this enough. Your fans want to engage with you on a relational level, not a commercial level. Think about this: why did YOU join Facebook? To follow the people you love, to grow relationships with them, right? Use your business in a similar fashion, and this will gain your fans’ trust.
2) Don’t stick to just one social media platform. Facebook, though the most popular, is not the only avenue or medium for reaching people. Pinterest, for example, attracts a different kind of people with different interests than, say, Twitter. Contemplate which platforms will optimize your business’s reach, and start dedicating a quality bit of time to them to grow your fan base there.

Yes, it’s a lot. Social media marketing is definitely a full-time, non-stop job, requiring monitoring 24/7.
Which, by the way, is why WE exist… so if you want to grow your online presence and simply don’t have the time, we’d LOVE to help, so contact us. 🙂

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Comments Off on Pinterest Pinpoints Your Potential

Pinterest Pinpoints Your Potential

Pinterest’s New Analytics Tool Allows Businesses to Track User’s Engagement…for Free

I know what you’re thinking; nothing in life (worth having) is free, until now. Pinterest launched its free analytics tool for site owners March 12, giving them the opportunity to gain insight into what works and what doesn’t for their fans.

Anyone with a verified business account can access this gold mine of information. Just log in to your account and go to your drop-down menu located at the top right corner of your screen, then click “Analytics”.

While the analytics tool is fairly basic, there’s still a lot of valuable information here. The free tool allows site owners to track the number of pinners and pins collecting material from their sites, and the number of repinners and repins those initial pins received,” said Lauren Indvik, Mashable’s associate business editor. “Site owners can also track total impressions and reach on the network, as well as referral traffic, both in clicks and unique visitors, sent back to their sites.”

In addition, you can take a snapshot in time by adjusting the metrics timeframe. Go back to a particular day, week, or month to track trends and monitor progress.

Pinterest's New Analytics Tool Layout

So why is this relevant to you?

Even though third-party providers such as Pinfluence and Curalate are still, well, providing more intense and in-depth data, Pinterest’s new analytics tool will hopefully give site owners a better understanding of their “Pinterest potential”, allowing them to really give the people what they want. In addition, to pleasing the pinners, your business/brand will have the opportunity to increase awareness and exposure, increasing traffic to your site and ultimately your sales.

I can’t even express to you how great this news is considering the fact that Pinterest users spend more money, more often, and on more products than any of the other top five social media sites according to comScore.

The analytics tool also sets the stage for an ad platform on Pinterest. It is a mistake to advertise on a site without the tools necessary to show you where, when, and who to advertise to. This is like being at Disneyland for your first time and not having a map, you are forced to wander around until you find what you are looking for…proving to be a very ineffective way to spend your time and money.

Most importantly, it helps support the social media marketing cause. A lot of people are non-believers regarding the power of social media for businesses and brands but with this new tool the data has definitely got our back!

So if you haven’t already, go check out this new feature and start monitoring your Pinterest potential.

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Comments Off on Change the Channel— Your YouTube Channel That Is

Change the Channel— Your YouTube Channel That Is

YouTube’s One Channel is now available to all users.

First released as a beta test, YouTube’s One Channel is now ready to be used by everyone. The new design offers a lot of great features to YouTube creators, ultimately making it easier to personalize your channel and reach out to non-subscribers.

Say goodbye to custom backgrounds, which kind of reminded us of MySpace before the makeover, and say hello to fun banners otherwise known as Channel Art. Your Channel Art will now scale to harmonize with any screen and device including laptops, tablets, smartphones, TVs…you name it! The branding potential here is exciting.

One Channel also gives users the chance to feature a Welcome Trailer, a video that automatically plays when non-subscribers visit your channel. The trailer, when done right, will give users insight into your content, effectively increasing the number of subscribers your channel will receive.

Not only can you lure prospective fans with your trailer, you can now customize how your subscribers view your content by creating unique playlists and video groups with the new “Shelve” feature. Simply go to the Bulk Actions section in the channel settings to make your videos easier to discover and watch.

YouTube's One Channel: Laura's Kitchen Redesign

But wait, there’s more! Users are just a click away from your other social media platforms. Thanks to the new link option you can have up to four social media destinations in the Channel Art Header. So whether your forte is Pinterest or LinkedIn, they’ve got you covered.

Our hats are off to YouTube’s new design. We have never been so excited about spring-cleaning. If you need any help tidying up your channel or if you have any questions, feel free to visit our website at https://www.everzocial.com/ or give us a ring at 888-859-6156.

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Comments Off on The Retailer’s Guide to SOLOMO (Social-Local-Mobile) [INFOGRAPHIC]

The Retailer’s Guide to SOLOMO (Social-Local-Mobile) [INFOGRAPHIC]

Did you know that almost 120 million Americans now own a smartphone, and 80 percent of those use their device to access social networks?

SoLoMo (Social-Local-Mobile) is the addition of local information to search engine results to capitalize on the increasing use of mobile, allowing businesses to push relevant offers to customers based on their location. And the results can be unbelievable – smartphones are expected to influence $200 billion worth of sales in 2013.

This infographic takes a closer look at how retailers are making the most of the SoLoMo opportunity.

Social Local Mobile Guide for retailers Infographic

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Comments Off on Best Days to Post to Facebook by Industry [INFOGRAPHIC]

Best Days to Post to Facebook by Industry [INFOGRAPHIC]

For those of us who work in social media, switching gears is something we are used to.

One of the  the greatest challenges for small business owners managing their own Facebook pages is determining exactly when to post a given piece of content so it attracts the most “likes,” comments, and retweets. A recent infographic from LinchpinSEO could help crack that code by showing the best days to post to Facebook. Even better, it breaks it down by business type or industry.

For instance, companies considered “general retail” will find more engagement on Mondays, whereas nonprofits will see greater success on weekends, according to LinchpinSEO, which analyzed the user engagement of more than 1,800 Facebook pages from the world’s top brands. The data were collected from April 1 to May 31.

It’s important to remember that each type of business will have a different best day and time to post to Facebook. This infographic could help you identify it.  If you need further help with your Facebook Business Page, our team of Social Stagers are here to help do it for you.

Best Days To Post to Facebook infographic

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Comments Off on TRENDING: Small Businesses are Increasing Social Media Efforts and Budgets for 2013

TRENDING: Small Businesses are Increasing Social Media Efforts and Budgets for 2013

Although small business owners are struggling with the added workload of social media and content creation, small businesses are ramping up their social efforts and are increasingly finding value in paying others to help them with their social media efforts.

According to an online survey of 462 businesses (93% with fewer than 100 employees), conducted between Sept. 17 and Oct. 5 by VerticalResponse, 66% of small businesses are spending more time and money on social media than they did a year ago, with 43% spending six or more hours per week on social media activities for their business.

How are those hours being spent? On Facebook and Twitter, mostly, as 90% of respondents are active on the Facebook; 70% on the Twitter. Only a third of the small businesses surveyed said they are able to publish to their social networks every day.

For some small business owners, spending six or more hours per week on social media activities, coupled with the one to three hours for writing a single blog post, creates a major time strain.

That’s why small businesses are investing more in getting help with their social media publishing efforts. The data suggests that if a small business is going to increase its budget, it will likely be for social media rather than marketing; 36% of those surveyed pay for social media publishing and analytics tools.

Small businesses should proceed with caution when considering when looking to have employees manager their social media.   Always consider getting help from a reputable, professional social media management firm like everzocial.

Here’s an infographic highlighting the research data from Vertical Response: