The Retailer’s Guide to SOLOMO (Social-Local-Mobile) [INFOGRAPHIC]

Did you know that almost 120 million Americans now own a smartphone, and 80 percent of those use their device to access social networks?

SoLoMo (Social-Local-Mobile) is the addition of local information to search engine results to capitalize on the increasing use of mobile, allowing businesses to push relevant offers to customers based on their location. And the results can be unbelievable – smartphones are expected to influence $200 billion worth of sales in 2013.

This infographic takes a closer look at how retailers are making the most of the SoLoMo opportunity.