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Comments Off on Pinterest Pinpoints Your Potential

Pinterest Pinpoints Your Potential

Pinterest’s New Analytics Tool Allows Businesses to Track User’s Engagement…for Free

I know what you’re thinking; nothing in life (worth having) is free, until now. Pinterest launched its free analytics tool for site owners March 12, giving them the opportunity to gain insight into what works and what doesn’t for their fans.

Anyone with a verified business account can access this gold mine of information. Just log in to your account and go to your drop-down menu located at the top right corner of your screen, then click “Analytics”.

While the analytics tool is fairly basic, there’s still a lot of valuable information here. The free tool allows site owners to track the number of pinners and pins collecting material from their sites, and the number of repinners and repins those initial pins received,” said Lauren Indvik, Mashable’s associate business editor. “Site owners can also track total impressions and reach on the network, as well as referral traffic, both in clicks and unique visitors, sent back to their sites.”

In addition, you can take a snapshot in time by adjusting the metrics timeframe. Go back to a particular day, week, or month to track trends and monitor progress.

Pinterest's New Analytics Tool Layout

So why is this relevant to you?

Even though third-party providers such as Pinfluence and Curalate are still, well, providing more intense and in-depth data, Pinterest’s new analytics tool will hopefully give site owners a better understanding of their “Pinterest potential”, allowing them to really give the people what they want. In addition, to pleasing the pinners, your business/brand will have the opportunity to increase awareness and exposure, increasing traffic to your site and ultimately your sales.

I can’t even express to you how great this news is considering the fact that Pinterest users spend more money, more often, and on more products than any of the other top five social media sites according to comScore.

The analytics tool also sets the stage for an ad platform on Pinterest. It is a mistake to advertise on a site without the tools necessary to show you where, when, and who to advertise to. This is like being at Disneyland for your first time and not having a map, you are forced to wander around until you find what you are looking for…proving to be a very ineffective way to spend your time and money.

Most importantly, it helps support the social media marketing cause. A lot of people are non-believers regarding the power of social media for businesses and brands but with this new tool the data has definitely got our back!

So if you haven’t already, go check out this new feature and start monitoring your Pinterest potential.

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Comments Off on Is Your Business OPEN For Messages?

Is Your Business OPEN For Messages?

When Facebook’s new Timeline for businesses rolled out last Spring, most admins were pretty excited about the new MESSAGE feature that allows both fans and non-fans to connect with a business page on a more personal level, versus publicly on the wall. That excitement was short lived as admins across the nation became increasingly bombarded with message notifications on their page.


Okay, okay, okay… I get it.  Incoming messages are a good thing; they are direct communication between a business and a fan, customer, or even a potential customer. That’s agreed. However, the good can turn “bad” real quick if you or your admins are not responding to the incoming messages your business page is receiving. One way communication is never cool and most definitely not effective when it comes to Social Media. Ask yourself this question… Would you let your business answering machine overflow with inquiries and messages without ever responding to the calls? Not likely.

So here’s what we suggest to our clients when it comes to the MESSAGE option for pages. Turn it on initially. Simply go to your FB Business Page. Click Edit Page. Click Manage Permissions. Scroll down to Messages and “check” the “show message box on my page” option.

Monitor the Message Inbox regularly for at least a week responding to all inquires or comments. At the end of the week, assess whether or not the Message feature was primarily, “manageable” for you as an admin, and secondly, useful or advantageous for your business. If yes, OPEN for messages, is just another way of saying… OPEN for business.

If the messages on the other hand become to numerous and the task of responding too cumbersome, turn off your Message feature right away.  It’s better to have a legitimate lead or question directed to your Contact information than lost in the shuffle of Facebook messages.