Tag Archives: fans

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Comments Off on Social Media: From Personal to Pro

Social Media: From Personal to Pro

For a small business owner, knowing where to begin with social media can be overwhelming, especially if it’s a new concept. To start, running a personal Facebook or Twitter is MUCH different than running a business Facebook or Twitter. There are a few rules & regulations to abide by, both to uphold your brand name and reputation, and to grow your overall media presence.

Take a look at the infographic below, and be sure to check out our own pro tips posted beneath!

These general guidelines will help you create content that is both sensitive & intruiging!

These general guidelines will help you create content that is both sensitive & intruiging!

Everzocial PRO tips on your DO-list:
1) Truly be consistent! We recommend 1-2 Facebook posts a day, and if you even miss one, single day, your Facebook insights will show it! Having a consistent queue of quality content that your fans can scroll through is extremely important to your social media reputation.
2) Don’t just post – ENGAGE. This means respond to all comments and posts on your page, visit the pages you’ve liked and engage on THEIR pages, comment on posts in your newsfeed… the more your business name gets out there, the larger your fan base will grow!

Everzocial PRO tips on your DON’T-list:
1) DO. NOT. SPAM. We cannot emphasize this enough. Your fans want to engage with you on a relational level, not a commercial level. Think about this: why did YOU join Facebook? To follow the people you love, to grow relationships with them, right? Use your business in a similar fashion, and this will gain your fans’ trust.
2) Don’t stick to just one social media platform. Facebook, though the most popular, is not the only avenue or medium for reaching people. Pinterest, for example, attracts a different kind of people with different interests than, say, Twitter. Contemplate which platforms will optimize your business’s reach, and start dedicating a quality bit of time to them to grow your fan base there.

Yes, it’s a lot. Social media marketing is definitely a full-time, non-stop job, requiring monitoring 24/7.
Which, by the way, is why WE exist… so if you want to grow your online presence and simply don’t have the time, we’d LOVE to help, so contact us. 🙂

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Comments Off on Is Your Business OPEN For Messages?

Is Your Business OPEN For Messages?

When Facebook’s new Timeline for businesses rolled out last Spring, most admins were pretty excited about the new MESSAGE feature that allows both fans and non-fans to connect with a business page on a more personal level, versus publicly on the wall. That excitement was short lived as admins across the nation became increasingly bombarded with message notifications on their page.


Okay, okay, okay… I get it.  Incoming messages are a good thing; they are direct communication between a business and a fan, customer, or even a potential customer. That’s agreed. However, the good can turn “bad” real quick if you or your admins are not responding to the incoming messages your business page is receiving. One way communication is never cool and most definitely not effective when it comes to Social Media. Ask yourself this question… Would you let your business answering machine overflow with inquiries and messages without ever responding to the calls? Not likely.

So here’s what we suggest to our clients when it comes to the MESSAGE option for pages. Turn it on initially. Simply go to your FB Business Page. Click Edit Page. Click Manage Permissions. Scroll down to Messages and “check” the “show message box on my page” option.

Monitor the Message Inbox regularly for at least a week responding to all inquires or comments. At the end of the week, assess whether or not the Message feature was primarily, “manageable” for you as an admin, and secondly, useful or advantageous for your business. If yes, OPEN for messages, is just another way of saying… OPEN for business.

If the messages on the other hand become to numerous and the task of responding too cumbersome, turn off your Message feature right away.  It’s better to have a legitimate lead or question directed to your Contact information than lost in the shuffle of Facebook messages.