Tag Archives: Facebook timeline
Facebook, the Social Media giant, has once again made a change to the business page format in an effort to “better serve” page administrators and business pages. If I had a sling and a few stones, I’d like to shoot a few in the giant’s direction right about now.
The change which you’ve likely noticed is the addition of a “Get More Likes” screen by “Promoting Your Page” option which they’ve positioned on the Page Admin panel right where the NEW LIKES used to be. No doubt this idea originated from an over achiever marketer at Facebook who has never actually administrated a page. Here’s the problem with the new tool. It took the place of an effective and useful old one. Prior to the change, your NEW LIKES screen was easily viewable and you could see by the hour, when fans “liked” your page. This is key, because if you’re running a promoted post, or even a regular post with a bang, your instinct as page admin is to watch whether and “when” any new likes come in. Sure, you can still click the “see likes” option, but it takes you to basic list of LIKES (in order) but without mention of the day or time that the like came in. The worst part is, there’s not an option to remove or hide the new “in your face” screen. Come on Facebook, you can do better than that.
I’m all for change and improvements when it comes to Facebook, but when I begin to feel that the company’s drive for income, surpasses it’s desire to meet the needs of its members…the same members who are ultimately contributing to the success of the company, than I begin to feel ill-used and taken advantage of rather than a contributor to the paramount of social media forums.
When Facebook’s new Timeline for businesses rolled out last Spring, most admins were pretty excited about the new MESSAGE feature that allows both fans and non-fans to connect with a business page on a more personal level, versus publicly on the wall. That excitement was short lived as admins across the nation became increasingly bombarded with message notifications on their page.
Okay, okay, okay… I get it. Incoming messages are a good thing; they are direct communication between a business and a fan, customer, or even a potential customer. That’s agreed. However, the good can turn “bad” real quick if you or your admins are not responding to the incoming messages your business page is receiving. One way communication is never cool and most definitely not effective when it comes to Social Media. Ask yourself this question… Would you let your business answering machine overflow with inquiries and messages without ever responding to the calls? Not likely.
So here’s what we suggest to our clients when it comes to the MESSAGE option for pages. Turn it on initially. Simply go to your FB Business Page. Click Edit Page. Click Manage Permissions. Scroll down to Messages and “check” the “show message box on my page” option.
Monitor the Message Inbox regularly for at least a week responding to all inquires or comments. At the end of the week, assess whether or not the Message feature was primarily, “manageable” for you as an admin, and secondly, useful or advantageous for your business. If yes, OPEN for messages, is just another way of saying… OPEN for business.
If the messages on the other hand become to numerous and the task of responding too cumbersome, turn off your Message feature right away. It’s better to have a legitimate lead or question directed to your Contact information than lost in the shuffle of Facebook messages.