Tag Archives: facebook changes
If you’re a page owner or administrator on a business fan page, you’ve likely noticed a prompting from Facebook this week inviting you to “turn on” Facebook’s newest Reply feature. If you have a personal public profile with more than 10,000 followers, you’re included in the roll out of this new threaded comment feature and while the improvement is currently “optional”…it will become a standard conversion on July 10th.
Before you roll your eyes at yet another change on the social networking site, consider the “why” behind the improvement. Facebook threads can become quite lengthy on a page especially if the topic is interesting and you have a group of engaging fans (that is the goal you know). It can be frustrating as a business owner or page admin to carry on a conversation with a particular fan, when so many comments pop up in between. The same applies to fans responding to other fan comments or posing questions of their own within the thread.
The new feature provides the opportunity for you and your readers to reply directly to comments left on your Page and to start new conversation threads,making it easier for you to interact directly with individual readers by keeping relevant conversations connected. It’s a push toward better and improved conversations which are easier to follow and participate in.
What we find interesting is that Facebook has made mention that the order of the conversation threads is based on their relevance to viewers, thus threads may appear differently to each person. How cool is that! So the most relevant conversation based on the total number of likes and replies will remain on the top which will likely entice further commenting and replies. Through this feature, Facebook is also trying to manage the spam on the pages indicating that it may push low-ranked comments which appear as ‘spam” to the bottom of the thread.
Conversations and engagement are key elements to a successful fan page. If Facebook is working on your behalf to improve those elements, than accept them with a smile, and perhaps a “thank you” to Facebook for keeping your business at the forefront of theirs.
Facebook, the Social Media giant, has once again made a change to the business page format in an effort to “better serve” page administrators and business pages. If I had a sling and a few stones, I’d like to shoot a few in the giant’s direction right about now.
The change which you’ve likely noticed is the addition of a “Get More Likes” screen by “Promoting Your Page” option which they’ve positioned on the Page Admin panel right where the NEW LIKES used to be. No doubt this idea originated from an over achiever marketer at Facebook who has never actually administrated a page. Here’s the problem with the new tool. It took the place of an effective and useful old one. Prior to the change, your NEW LIKES screen was easily viewable and you could see by the hour, when fans “liked” your page. This is key, because if you’re running a promoted post, or even a regular post with a bang, your instinct as page admin is to watch whether and “when” any new likes come in. Sure, you can still click the “see likes” option, but it takes you to basic list of LIKES (in order) but without mention of the day or time that the like came in. The worst part is, there’s not an option to remove or hide the new “in your face” screen. Come on Facebook, you can do better than that.
I’m all for change and improvements when it comes to Facebook, but when I begin to feel that the company’s drive for income, surpasses it’s desire to meet the needs of its members…the same members who are ultimately contributing to the success of the company, than I begin to feel ill-used and taken advantage of rather than a contributor to the paramount of social media forums.