Marketing Can Be Overwhelming. The Good News Is, You Have Options.
Our Digital Marketing Services
Brand Design & Strategy
Never underestimate the importance of branding. Branding is everything to a successful business. We offer a range of branding services for your brand.
Branding is the nuanced art of actively shaping your brand. With creativity, skill and strategy, a brand can establish an identity that sets itself apart from the competition and sparks a connection with its audience. Branding is what gives you a reputation and, ultimately, a future. Because of the importance of branding, businesses and organizations should build a strong brand right from the start so they can consistently maintain it as they grow.
If you’re asking why branding is important, we’d challenge you with a counter-argument: Is there any time branding isn’t important?
Branding is everything. Here are the main reasons why branding matters.
1. Great branding shows customers what makes you, you
Imagine that an audience is being introduced to your brand for the first time. Well-executed branding has a lot to say.
Branding tells your story in an instant
Who are you as a brand, exactly? If you don’t know, then neither will your audience.
Branding builds confidence
Great branding takes guts, strategy, intelligence—and sometimes—risk. To tell your customers what makes you “you,” confidence is essential.
2. Great branding gives you purpose and direction
Whatever your brand may be, make sure there are goals and meaning behind it. Great branding is more than just your logo, font and colors.
3. Branding connects your values to a like-minded audience
Highly successful businesses have well-established missions, visions and values. But it’s not just for big companies and do-gooder nonprofits. Smaller brands can take a more casual approach while still developing a core set of brand principles that are used all throughout digital marketeing services.
Never underestimate the importance of branding
We’ve said it before and we’ll say it again: branding is everything. So be good to your brand and take the time to carefully curate your brand identity.
Need help branding your business?
Social Media Marketing
When it comes to Social Media Marketing for Business the benefits can’t be denied! We are experts in speaking to your audience.
In today’s digital age, many businesses know the importance of using social media for business. The right strategy can generate more leads and drive sales through the roof.
But with the wrong strategy, you can spend valuable time without seeing any results. Chances are you’ve tried some social media posts for your business in the past – maybe even had a few Facebook ads running. But you’ve let it fall to the back burner, if you pay attention to it at all.
It’s time to start paying attention to your social media for business. Don’t let past inexperience, disinterest, or even failure stop you from taking advantage now.
Social media is the reason many businesses have seen rapid growth. You may notice some of your competitors have gained on you. In some cases, they’re even running circles around you. They generate leads that are cheaper and flow more freely, they’re closing deals faster, and the people in charge of purchasing decisions remember them more readily. Social media trends reflect this growth.
And where are you right now? Are you still struggling with cold-calling, emails, and conventional advertising. That worked a while back – the leads were pouring in. But today? Not so much.
Businesses using digital marketing services with a strong social media presence are dominating. They might have an inferior product or service compared to yours, but that doesn’t matter. Brands on social media are seen and heard, mostly for free, while you’re paying to get your foot in the door.
Let us help. We can research your industry, your competition, and provide you with a strategy specific to your business. You can’t keep doing what you’ve been doing. Schedule a call today with one of our digital marketing services experts and let’s get you in the game!
Email Marketing & Automations
Not having an email marketing strategy is the single biggest mistake small business owners make in todays competitive business environment.
What is Email Marketing?
Email marketing is the use of email to promote products or services. But it’s not just limited to that. You can use email marketing to develop relations with current customers, and/or to reach out to potential customers. Email marketing allows businesses to keep their customers informed, and to customize their marketing messages accordingly. Think of it as one of the most cost-effective and conversion-rich forms of digital marketing today. It’s potent, persuasive, and gets your ecommerce store great results.
As of 2020, half the world’s population use email on a daily basis. Email marketing is clearly an opportunity that you shouldn’t be missing out on. If you’re doing business in the developed world, your customers are using email, and you should be as well. No matter how small your business is, you have the power to reach people through email marketing 24 hours a day, 365 days a year. This email marketing benefit of reduced time and effort can help you structure your email marketing strategy in a better way, and connect with your audience in an instant.
No one likes unwanted emails. But we want to be clear, these are emails to people who have subscribed to get emails from you. That being said, email marketing offers one of the highest ROI’s for well-thought-out email marketing strategies. It will make you money if you know what you are doing. For every $1 you spend on email marketing, you can expect an average return of $42 (DMA, 2019). There are many benefits for well executed email marketing efforts, but this one tops the charts for keeping your business steady and profitable as part of well designed suite of digital marketing services.
To learn more on how email marketing can benefit your business specifically, schedule a call with one of marketing strategists who will present you with several ideas in their meeting with you. We don’t bite.
Paid Advertising (PPC)
Paid search advertising is the great equalizer. It allows you to compete with companies much bigger than you and immediately generate leads.
Many small business owners are apprehensive about pay-per-click advertising. Some have tried it before with little or no success. Others don’t really understand how it works and how to fully utilize the Google ads platform. 80% of success with Google ads has nothing to do with the ads themselves, but more about understanding the audience you are wanting to target and how to speak to them very specifically.
Understanding the intricacies of the audience demographics is difficult for those who are new to Pay-Per-Click advertising, regardless of the platform. Google has tried to dumb it down to attract more business owners, but in the end many are met with failed ad campaigns and money that went out with no return. It happens more often than not.
At Everzocial we understand this fear and frustration. We offer very reasonably priced ad creation and management services as part of our suite of digital marketing services. But the important thing to understand is the average ROI for well created and optimized campaigns is $2 earned for every $1 spent. Our campaigns have a typical ROI of $3 – $4 for every $1 spent.
We are an experienced Google Ads agency with a history of helping brands of all sizes grow faster, think bigger, and convert better through paid advertising.
Website Design Services
It takes about 1/2 a second for users to form an opinion about your company from your website. Let us help you make a great 1st impression.
As common as it is to say “don’t judge a book by its cover,” websites are subject to an extreme level of snap judgements that immediately influence perceptions of credibility.
Why? It’s a simple matter of choice. Chances are for any given search query, there are multiple search results that fit the needs of the user.
It’s simple economics:
A surplus of good options drives the price—or in this case, the level tolerance for bad websites—down. So yes, websites are judged swiftly and ruthlessly.
57% of internet users say they won’t recommend a business with a poorly designed website on mobile. Did you know that 74% of small business websites are not mobile friendly? If your site was built before 2017, it quite possible it’s not truly mobile friendly and Google is likely punishing your search results because of it.
“88% of online consumers are less likely to return to a site after a bad experience. First impressions count.”
You only get one chance to have a good first impression. The internet doesn’t hand out second chances. In fact, everything we’ve learned so far tells us that bad website design, outdated aesthetics and low usability are major credibility killers. It’s very difficult to utilize digital marketing services with a poorly design website at the core.
We are experts not only in website design, but understanding your audience and helping your business shine in their eyes. Don’t wait any longer in doing something about your website. Schedule a call with one of our strategist to do a free assessment of your website and how to fix it.
93% of online experiences begin with a search engine. Is your website invisible? Let us show you where you rank.
We look at the world in a totally different way than most business owners do. We see your most important client NOT as someone who buys your product or services, but the behemoth of the Internet, Google Search.
If you are wondering why we say that, just think about it. If you please Google, customers will come. 73% of small businesses do not satisfy Google’s requirements to play on their platform.
Consider this: Google currently holds 90.1% of the total search engine market share (Google + Google Images), followed by YouTube (owned by Google), Yahoo!, Bing, and Amazon.
If your website pleases Google, they reward you with visibility, traffic, qualified buyers of your products and services, ultimately more revenue. But most small business websites fail miserably at meeting Google’s requirements.
With 81% of people performing some type of online research before making a purchase and 75% of people never going past the first page of search results, it’s imperative for your business to rank on the first page for the keywords related to your business.
We have been studying Google’s algorithms for many years, we subscribe to some expensive sources tied of the greatest minds and former employees of Google search who share some of their secrets to give our clients an edge.
But SEO really boils down to rolling up the sleeves and doing the daily, weekly, monthly tasks that makes Google like your page and want to show it to those looking for what you have to offer.
Our team of experts will do what is needed, when it’s needed to move your page up the ranks to where it needs to be. It’s hard, tedious work. But if not done right or just done, you will never be found. Your competitors know this and are investing in SEO.
Let us help you. Schedule a FREE SEO audit of your website with our specialists. Look at it as free consulting and recommendations. What you really get out of it is getting to know us and seeing if we are a good fit and someone you can trust. It really is all about trust. I promise you this, you will know 10 times more about your online presence after our meeting. There is no obligation. Stop procrastinating and Schedule a call today!
Copywriting & Strategy
It’s not what you say, It’s how you say it. Words have power and when done right the reader is so interested that they buy the product or service.
Think Different. Just Do It. Melts In Your Mouth, Not In Your Hands.
Of course, those words have driven billions of dollars in sales. This is the power of marketing copy.
The biggest mistake people make when writing marketing copy is they forget to speak human. It has happened to anyone who writes copy. The natural pull to speak Corporatese or Industryish or (worst of all) Buzzwordian is hard to avoid. People want to feel like they are speaking to another human when reading copy. The most powerful copy is when the reader is so interested in the conversation, they forget they are reading.
This type of writing takes experience, takes hours of writing and rewriting, of having your mind go totally blank and then having a breakthrough and then the words flow. Most business owners just don’t have the time to think, reflect, study the audience and put their thought in writing.
At Everzocial, we have some great and talented writers on our team or part of our network, depending on the type of writing that is needed. What you can always know is that we will do whatever it takes to knock it out of the park for your business.
It reflects on us if it’s not good. It requires an investment on your part, to know the value of good copywriting. Many people take writing skills for granted. Remember, it’s not what you say, but how you say it. We know how find the right way to say it.
Whether it’s your website, email campaign, script for a video ad, advertising copy, it’s everything to standing out from the crowd and creating brand loyalty.
Let’s chat and see how we can help your non-performing website with new a revitalized copy that will speak your business’ personality to your target audience.
Marketing for Startups
We help startups improve their opportunity pipelines, build a modern marketing foundation, and generate qualified leads.
We understand startups.
Starting a business is no easy feat. There are so many things to to and for many entrepreneurs it’s their first time on this adventure. Our founder, Kevin McGrew has several successful startups under his belt and has advised and been involved in many startups. He not only is a powerhouse on the marketing side of the business but also has raised millions of dollars, been involved with product ideation and implementing systems for many businesses over the years.
Startups are unique and without wisdom and guidance from those who have been there, a business can perish. It’s like climbing Mt. Everest without a sherpa, very dangerous.
Everzocial offers a whole host of digital marketing services for startups. To find out how we can help you and your new startup, schedule a call with Kevin. It will be the best hour of free advice and ideas you have ever had.