Pinterest Gets Down To Business

Pinterest for business

Written by Kevin McGrew

Kevin is an entrepreneur, public speaker, author and sought after opinion leader in all things digital marketing. He’s also the founder of Everzocial.

November 26, 2012

If you are a small business and want to take advantage of the benefits of being on Pinterest, you are in luck.  The company announced on it’s blog on Wednesday, November 14th, 2012 that it will be releasing some free tools and resources for businesses.

Pinterest reaches out to businesses

Pinterest state’s on its blog “Whether you’re a publication, brand, designer, blogger, retailer, online merchant, non-profit organization, institution, or local business, we’d like to get to know you better so that we can provide the right tools and support to help you inspire people on Pinterest. If your organization is new to Pinterest, sign up on Pinterest for a business account. Existing accounts on Pinterest can be easily converted by following the steps on the business site.”

Before this announcement, businesses were not really allowed to formally set up a business page, You had to put in your business name using the first name and last name fields. The more businesses join, the more content is created, repinned and circulated, and the larger the user base grows as a result and with all the additional content created, benefits for businesses will include verification badges, buttons, and widgets that you can use to try to drive more people to follow and repin material from your Pinterest page.

Some cool features that might be coming for businesses

Future tools and features to potentially look forward to include the possibility of analytics for the site, a monetary plan for members, and a business model, though these last two features have yet to be fully verified and released.

If you are interested in learning more about how Pinterest can help your business drive traffic to your website and get more businesses, feel free to contact one of our social media specialists at Everzocial and we would be happy to give you a FREE Pinterest consultation.

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