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Confessions of a Social Media Coordinator

“Those who handle social media at brands can have it rough. There’s often just one person that’s doing all the work. There’s the constant pressure of gaining likes and the issue of not being able to tie social media efforts back to ROI.” – Giselle Abramovich via Digiday

Here is a compilation of Q&As from one of our social media coordinators here at Everzocial. Here’s what she had to say about being in the social media industry…

 What is the most frustrating part of your job?

I would have to say the fact that a lot of companies think that social media is a miracle worker. Trust me, I am a firm believer in the magic of social media, but let me tell you it doesn’t happen overnight. There needs to be at least a good three months of effective social media marketing being implemented before you will start seeing consistent results. Always remember, good things take time.

What’s it like being the “social media girl”?

I really like social media marketing; it’s a fun way to help clients build a positive online presence. I get the green light to give advice, post funnies, and really impact people’s lives. However, people don’t really take my title very seriously (a big thanks to that Jack in the Box commercial about the ditzy social media intern). Don’t get me wrong, my job is fun and creative, but it also takes a lot of hard work. We have to create innovative, out of the box marketing strategies, meet client goals, provide detailed reports, etc. Actually, I would say that it’s a lot more serious than people think, being that it is a newer industry and we are still trying to prove our worth.

Ever get pressure to get Facebook likes?

Of course, everyone and their mom thinks that social media success is measured by the amount of ‘likes’ a company has. Not true. A company could have 50k likes, but if there is absolutely no engagement on that page what difference does it make? Social media success to me is when you are able to create a tight knit community of followers who actively engage with your business and promote it to their friends and family. BUT you’re always going to have those clients who insist on getting more ‘likes’ and refuse to accept any other metrics of success… that’s when you just have to put your nose to the grindstone and drum up some fans.

 Ever annoyed at the fact that a lot of people don’t get the value of social media, since it can’t be linked back to ROI?

Dear God, yes. Better yet, I love when people say that they don’t understand the purpose of social media and then they go home and tweet their favorite artists or comment on a brand’s Facebook post. That IS the purpose of social media (laughs)… just because we can’t confidently show it’s ROI yet doesn’t mean that it’s not extremely effective and efficient. 

Does Facebook have too much control in this market?

I love Facebook, it’s my favorite social media platform, but no. Facebook has been coined the ‘social media giant’, however, there are a lot of other social sites that prove to be equally, if not more, successful for companies to use. For example, Instagram, the online photo sharing, video sharing and social networking service, snuck up on all of us when it became one of the hottest communication tools for businesses. Check out these brands on Instagram…they’re onto something… Adidas, NFL, Redbull, Target, and Starbucks.

Do agencies get social media?

Some of them do, but honestly social media is a huge time commitment and a lot of agencies don’t have the time. It’s usually only 20% of their workload.

 

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