Author Archives: Everzocial
Small businesses are starting to see success with social media. According to a survey of over 1,200 small business owners, 39 percent saw a ROI from their social media presence in Q1 with 30 percent of that group claiming that it was an ROI of $2,000 or greater. It’s no wonder that small businesses are increasing their social media presence. 26 percent of small businesses are planning on investing their dollars in social media marketing in Q2 2013 and 49 percent are increasing their time spent on social media platforms.
Small businesses are unique in that they have limited resources to allocate in order to achieve success. So, it’s a no brainer that the results they are seeing from social media, which costs little to no money to run, beats out hiring on new employees. Yes, nearly 79 percent of those surveyed are optimistic about their business in Q2 but it seems as though social media is proving to be more valuable and cost effective than manpower.
It makes you wonder, if small businesses are short on resources (time, money, employees) then how do they invest in learning and managing their social media? Well, 36 percent of small business owners refer to online resources (articles and blogs) to help them with their social media. In addition to online resources, 22 percent seek advice from their circle of friends and colleagues. Even though these learning tactics are economical, they don’t capitalize on time management. Knowing how to effectively utilize social media for business is complicated. It is a new marketing tool that has yet to be thoroughly explored.
That’s where we come in. Our goal here at Everzocial is to provide affordable social media services for your small business and free up some of your valuable time. We already know the ins and outs of the industry, it’s not just our job it’s our passion. You have enough on your plate already; let our team of experienced social media managers handle the rest. Feel free to contact us for more information or if you have any questions!
If you’re a page owner or administrator on a business fan page, you’ve likely noticed a prompting from Facebook this week inviting you to “turn on” Facebook’s newest Reply feature. If you have a personal public profile with more than 10,000 followers, you’re included in the roll out of this new threaded comment feature and while the improvement is currently “optional”…it will become a standard conversion on July 10th.
Before you roll your eyes at yet another change on the social networking site, consider the “why” behind the improvement. Facebook threads can become quite lengthy on a page especially if the topic is interesting and you have a group of engaging fans (that is the goal you know). It can be frustrating as a business owner or page admin to carry on a conversation with a particular fan, when so many comments pop up in between. The same applies to fans responding to other fan comments or posing questions of their own within the thread.
The new feature provides the opportunity for you and your readers to reply directly to comments left on your Page and to start new conversation threads,making it easier for you to interact directly with individual readers by keeping relevant conversations connected. It’s a push toward better and improved conversations which are easier to follow and participate in.
What we find interesting is that Facebook has made mention that the order of the conversation threads is based on their relevance to viewers, thus threads may appear differently to each person. How cool is that! So the most relevant conversation based on the total number of likes and replies will remain on the top which will likely entice further commenting and replies. Through this feature, Facebook is also trying to manage the spam on the pages indicating that it may push low-ranked comments which appear as ‘spam” to the bottom of the thread.
Conversations and engagement are key elements to a successful fan page. If Facebook is working on your behalf to improve those elements, than accept them with a smile, and perhaps a “thank you” to Facebook for keeping your business at the forefront of theirs.
Pinterest’s New Analytics Tool Allows Businesses to Track User’s Engagement…for Free
I know what you’re thinking; nothing in life (worth having) is free, until now. Pinterest launched its free analytics tool for site owners March 12, giving them the opportunity to gain insight into what works and what doesn’t for their fans.
Anyone with a verified business account can access this gold mine of information. Just log in to your account and go to your drop-down menu located at the top right corner of your screen, then click “Analytics”.
While the analytics tool is fairly basic, there’s still a lot of valuable information here. “The free tool allows site owners to track the number of pinners and pins collecting material from their sites, and the number of repinners and repins those initial pins received,” said Lauren Indvik, Mashable’s associate business editor. “Site owners can also track total impressions and reach on the network, as well as referral traffic, both in clicks and unique visitors, sent back to their sites.”
In addition, you can take a snapshot in time by adjusting the metrics timeframe. Go back to a particular day, week, or month to track trends and monitor progress.
So why is this relevant to you?
Even though third-party providers such as Pinfluence and Curalate are still, well, providing more intense and in-depth data, Pinterest’s new analytics tool will hopefully give site owners a better understanding of their “Pinterest potential”, allowing them to really give the people what they want. In addition, to pleasing the pinners, your business/brand will have the opportunity to increase awareness and exposure, increasing traffic to your site and ultimately your sales.
I can’t even express to you how great this news is considering the fact that Pinterest users spend more money, more often, and on more products than any of the other top five social media sites according to comScore.
The analytics tool also sets the stage for an ad platform on Pinterest. It is a mistake to advertise on a site without the tools necessary to show you where, when, and who to advertise to. This is like being at Disneyland for your first time and not having a map, you are forced to wander around until you find what you are looking for…proving to be a very ineffective way to spend your time and money.
Most importantly, it helps support the social media marketing cause. A lot of people are non-believers regarding the power of social media for businesses and brands but with this new tool the data has definitely got our back!
So if you haven’t already, go check out this new feature and start monitoring your Pinterest potential.
YouTube’s One Channel is now available to all users.
First released as a beta test, YouTube’s One Channel is now ready to be used by everyone. The new design offers a lot of great features to YouTube creators, ultimately making it easier to personalize your channel and reach out to non-subscribers.
Say goodbye to custom backgrounds, which kind of reminded us of MySpace before the makeover, and say hello to fun banners otherwise known as Channel Art. Your Channel Art will now scale to harmonize with any screen and device including laptops, tablets, smartphones, TVs…you name it! The branding potential here is exciting.
One Channel also gives users the chance to feature a Welcome Trailer, a video that automatically plays when non-subscribers visit your channel. The trailer, when done right, will give users insight into your content, effectively increasing the number of subscribers your channel will receive.
Not only can you lure prospective fans with your trailer, you can now customize how your subscribers view your content by creating unique playlists and video groups with the new “Shelve” feature. Simply go to the Bulk Actions section in the channel settings to make your videos easier to discover and watch.
But wait, there’s more! Users are just a click away from your other social media platforms. Thanks to the new link option you can have up to four social media destinations in the Channel Art Header. So whether your forte is Pinterest or LinkedIn, they’ve got you covered.
Our hats are off to YouTube’s new design. We have never been so excited about spring-cleaning. If you need any help tidying up your channel or if you have any questions, feel free to visit our website at https://www.everzocial.com/ or give us a ring at 888-859-6156.
Facebook, the Social Media giant, has once again made a change to the business page format in an effort to “better serve” page administrators and business pages. If I had a sling and a few stones, I’d like to shoot a few in the giant’s direction right about now.
The change which you’ve likely noticed is the addition of a “Get More Likes” screen by “Promoting Your Page” option which they’ve positioned on the Page Admin panel right where the NEW LIKES used to be. No doubt this idea originated from an over achiever marketer at Facebook who has never actually administrated a page. Here’s the problem with the new tool. It took the place of an effective and useful old one. Prior to the change, your NEW LIKES screen was easily viewable and you could see by the hour, when fans “liked” your page. This is key, because if you’re running a promoted post, or even a regular post with a bang, your instinct as page admin is to watch whether and “when” any new likes come in. Sure, you can still click the “see likes” option, but it takes you to basic list of LIKES (in order) but without mention of the day or time that the like came in. The worst part is, there’s not an option to remove or hide the new “in your face” screen. Come on Facebook, you can do better than that.
I’m all for change and improvements when it comes to Facebook, but when I begin to feel that the company’s drive for income, surpasses it’s desire to meet the needs of its members…the same members who are ultimately contributing to the success of the company, than I begin to feel ill-used and taken advantage of rather than a contributor to the paramount of social media forums.
Facebook is the gift that “keeps on giving” when it comes to supporting local businesses that are participating on the world’s largest social media forum.
In a recent update, Facebook has enhanced their “nearby” check-in feature in an effort to provide users information that is most interesting or pertinent to their needs or liking.
Here’s what Facebook has done. Every month millions of users “check-in” on Facebook when they arrive at an establishment announcing to their Facebook friends and family their location (because everyone is just dying to know, right?) Nonetheless, it’s an extremely popular feature that competes with Foursquare and Yelp which is one of the reasons Facebook is updating the feature.
So now, when you use the “nearby” feature from the FB app, the social media giant will consider at that moment, your proximity to businesses in the area based not primarily on your location, but rather on the amount of check-ins, likes, star ratings and recommendations made by your friends and other users at the “nearby” businesses. Pretty impressive eh?
The update also provides the opportunity to search through additional categories which include Restaurants, Outdoors, Hotels, Shopping, Coffee and other popular searches. The updated “nearby” results are shown on a split screen of map and provide a list of relevant businesses to include their picture, address, distance, star rating, and your friends who have already LIKED it!
Here’s the COOL part. If you’re a business that is actively participating on FB, engaging with fans, providing Facebook offers and incentives for your customers to “check-in” or LIKE your page and your posts, than your business, based on Facebook’s algorithm, will rank high and show up in a “nearby” search to Facebook users who may have never heard of, seen, or frequented your business prior to their search.
If you’re not an active business on Facebook, then this is just one more incentive to get in the game!
When Facebook’s new Timeline for businesses rolled out last Spring, most admins were pretty excited about the new MESSAGE feature that allows both fans and non-fans to connect with a business page on a more personal level, versus publicly on the wall. That excitement was short lived as admins across the nation became increasingly bombarded with message notifications on their page.
Okay, okay, okay… I get it. Incoming messages are a good thing; they are direct communication between a business and a fan, customer, or even a potential customer. That’s agreed. However, the good can turn “bad” real quick if you or your admins are not responding to the incoming messages your business page is receiving. One way communication is never cool and most definitely not effective when it comes to Social Media. Ask yourself this question… Would you let your business answering machine overflow with inquiries and messages without ever responding to the calls? Not likely.
So here’s what we suggest to our clients when it comes to the MESSAGE option for pages. Turn it on initially. Simply go to your FB Business Page. Click Edit Page. Click Manage Permissions. Scroll down to Messages and “check” the “show message box on my page” option.
Monitor the Message Inbox regularly for at least a week responding to all inquires or comments. At the end of the week, assess whether or not the Message feature was primarily, “manageable” for you as an admin, and secondly, useful or advantageous for your business. If yes, OPEN for messages, is just another way of saying… OPEN for business.
If the messages on the other hand become to numerous and the task of responding too cumbersome, turn off your Message feature right away. It’s better to have a legitimate lead or question directed to your Contact information than lost in the shuffle of Facebook messages.
Small business owners are taking social marketing seriously when it comes to establishing and promoting themselves online. In a recent survey by Manta, 90% of small business owners are committed to spending time or money to engage with their clients in social networks like Facebook, Twitter and YouTube.
This is significant in that small-business owners have been social network holdouts over the past few years and are finally adopting social media. Erik Qualman, the author of the wildly successful book Socialnomics states that “businesses don’t have a choice on whether to do social media, the question is how well they do it. ”
What is changing their minds?
Well the biggest benefit seems to be related to one of the findings in the survey and that is that 78% say that being found by new customers through social media channels is the main reason they are investing in social marketing. “Small businesses understand they need to go where their audience is. Participating, networking and being found online is extremely important today in growing their business, so it’s not surprising that they are embracing the channel”, said Pamela Springer, CEO of Manta.
However, the large amount of online and social media channels available can be overwhelming for today’s small business owner to navigate and use successfully. Business owners just don’t have the time or energy to maintain a consistent presence for both their business and themselves. Many of them are turning to companies like everzocial™ that specialize in being their voice online and allowing them to focus on what they do best, managing their business.
The bottom line is that all the recently conducted surveys reveal an interesting trend. Those who haven’t thought of spending time and resources on social networking should think again.