Are you connection rich? How to grow your local business with local SEO.

Local SEO

Written by Kevin McGrew

Kevin is an entrepreneur, public speaker, author and sought after opinion leader in all things digital marketing. He’s also the founder of Everzocial.

February 25, 2021

Connection Rich: When value is generated by making connections, your local SEO efforts are enhanced.

Is your business connection rich? Are you utilizing every possible avenue to increase your company’s visibility and reach new customers where new customers are looking? Let’s take a look at what you need to be focusing on for your business to survive and thrive in 2021.

1. Instagram is great for local SEO.

Why Instagram you ask? For many — if not all — small businesses, connecting with customers, prospects, suppliers, and others via social media can deliver tremendous value. Facebook owns Instagram and they are finally integrating the communications for the platforms with their new account center, making it easy to reply to DM’s (direct messages) and comments. In the past it was very time consuming for small business owners or social media managers to keep up with all the engagement. Now you can.

To get connection rich using Instagram, you need to understand who you are trying to reach and what your goal is when you reach them. In other words, it wouldn’t make any sense to consider established customers and brand new prospects in the same way. Further, you might establish social media relationships with suppliers as a way to improve your competitiveness; suppliers may, for example, use their social media channels as pipelines for insider tips and other useful industry information.

Taking this a bit further, Alignable is one social media platform whose purpose it is to create and enhance relationships between businesses. Connecting with similar small businesses can be extremely helpful, for example, when you’re trying to determine which cloud services would best suit your business. Being on Instagram also helps with local SEO. Have you ever Google a company name and their Instagram shows up high in the SERPs? Google sees Instagram as an authoritative website and platform and will show Instagram profiles high in the rankings.

2. Review sites help with local SEO efforts. 

When you’re using your social media accounts, you’re broadcasting information about your small business and trying to spur people’s interest. When customers say something about you on a review site — or their own social media accounts — they are taking over the microphone. You need to recognize these instances as opportunities to create connections.

An important attribute of being connection rich is to recognize that it’s not just about your direct connections. It’s also about the onlookers and others who will hear things via word of mouth. Review sites help tremendously with local SEO efforts. Google Reviews shows up in your Google my business (GMB) which help propel you higher in the local pack results and is excellent for boosting your local SEO efforts. For example take advantage of the review sites and even create strategies that will point your customers toward positive reviews to start a conversation among people that will cover to positive revenue for you.

3. Facebook Groups are important for local SEO efforts.

Facebook Groups are probably the most overlooked avenue for engaging prospects in becoming connection rich. Some successful small businesses have started because their owners first established themselves as experts on the forums. However, the point to stress here is that you should engage on as many good local groups that have the type of customers you are looking for. Remember, your posts should be very helpful and knowledgeable to those communities. To be ranked as an authority you have be an authority.

Create time each week or hire a designated Marketing professional, to browse relevant groups and look for posts that pose questions or discuss problems. The connections you make while interjecting can be very valuable in the long run of your success. Remember the topic doesn’t always have to be related to your business, but part of the community. People will see your participation and want to find out more about you.

4. Local community. 

Old-fashioned local networking should never be overlooked in this age of high-tech, web-based connections. For many small business owners, their local connections are by far their most important.

Have you noticed that all the highly successful local business leaders are heavily involved in community business groups along with other local events and organizations? Do you think this is merely coincidence? Do you think they had achieved their level of success before they got involved with the community?

Social Media and Local SEO and a great Website Design are merely the tools you have to have full time in order of survival. The roots of your business and how it grows are strongest at its personal core; the people and personalities behind the business that are worthy of being connection rich. Many newcomers start out as unknowns, but by working with community groups they make names for themselves as both knowledgeable and trustworthy. Establishing yourself in your local community will pay big dividends over the years. These are investments you’ll make more with your time than with your money. The Beatles were a success in Liverpool first; then they hired a manager to market them and they went global. Don’t bite off more than you can chew.

5. Employees, family and friends. 

Connecting with all the individuals in your business and personal lives is extremely important. Your family and close friends should be among the biggest boosters for your small business. This means that you should be certain they understand what you do and have even experienced it themselves.

They should be shopping at your store or using the service you provide whenever possible. Then, when they know people who need what you provide, you’ll get a recommendation.

This is extremely important with your employees. You need to develop these connections so well that they go beyond mere employees and become brand advocates who are ready to put in a good word for your small business even when they’re “off the clock.” This means you must treat your employees well, give them opportunities to advance and have input regarding the direction of your business: If you don’t listen to your employees, you can’t expect them to speak up for you.

Your business is your business. No one cares more about your business than you do. Your business should be taken very seriously and should be met with great passion and exhilaration. Do your part to grow your company in the community face-to-face and get involved with other local business owners that are also growing. Hire smart. Delegate all tasks other than your sole focus of increasing your revenue. Utilize all your connections and turn them into revenue boosting tools that you can press like buttons to generate sales and new customers. Being connection rich isn’t just about having the connections, it’s about using those connections to further your business and grow your revenue.

At everzocial we would be very happy to assist you in all your online needs, so that you can focus on your business.

Contact us today for Free Consultation.

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