Monthly Archives: June 2013

Comments Off on Social Media: From Personal to Pro

Social Media: From Personal to Pro

For a small business owner, knowing where to begin with social media can be overwhelming, especially if it’s a new concept. To start, running a personal Facebook or Twitter is MUCH different than running a business Facebook or Twitter. There are a few rules & regulations to abide by, both to uphold your brand name and reputation, and to grow your overall media presence.

Take a look at the infographic below, and be sure to check out our own pro tips posted beneath!

These general guidelines will help you create content that is both sensitive & intruiging!

These general guidelines will help you create content that is both sensitive & intruiging!

Everzocial PRO tips on your DO-list:
1) Truly be consistent! We recommend 1-2 Facebook posts a day, and if you even miss one, single day, your Facebook insights will show it! Having a consistent queue of quality content that your fans can scroll through is extremely important to your social media reputation.
2) Don’t just post – ENGAGE. This means respond to all comments and posts on your page, visit the pages you’ve liked and engage on THEIR pages, comment on posts in your newsfeed… the more your business name gets out there, the larger your fan base will grow!

Everzocial PRO tips on your DON’T-list:
1) DO. NOT. SPAM. We cannot emphasize this enough. Your fans want to engage with you on a relational level, not a commercial level. Think about this: why did YOU join Facebook? To follow the people you love, to grow relationships with them, right? Use your business in a similar fashion, and this will gain your fans’ trust.
2) Don’t stick to just one social media platform. Facebook, though the most popular, is not the only avenue or medium for reaching people. Pinterest, for example, attracts a different kind of people with different interests than, say, Twitter. Contemplate which platforms will optimize your business’s reach, and start dedicating a quality bit of time to them to grow your fan base there.

Yes, it’s a lot. Social media marketing is definitely a full-time, non-stop job, requiring monitoring 24/7.
Which, by the way, is why WE exist… so if you want to grow your online presence and simply don’t have the time, we’d LOVE to help, so contact us. 🙂

Comments Off on BREAKING NEWS: Instagram Video Feature

BREAKING NEWS: Instagram Video Feature

The rumors were true! Facebook announced today that they are introducing a video feature to Instagram, which is available today for both iOS and Android users. Instagram now has Vine beat with the option to record up to 15 seconds of video but that isn’t the only thing that has us excited.

Users can also delete and re-film clips, unlike Vine where you have to exit out of the video altogether and start back at square one.  In addition, users have the option to spice up their memories in motion with 13 custom video filters.

But the innovators at Facebook didn’t stop there. After listening to what consumers had to say about other video sharing apps they concluded that Instagram videos would not be put on an annoying loop. And what about those unattractive thumbnails? Not happening! Before you post your video you can choose your own thumbnail from a variety of still images in order to ensure that you get the look you desire.

But wait, there’s more! We saved the best feature for last. The social media giant teamed up with video scientists to create a Cinema feature that lets you stabilize your video after taking it, which is truly amazing.

We are curious to see what happens next. Are Vine users going to abandon their profiles for Instagram? Are we going to have to watch VIDEOS of people’s food now? We’re not sure, but we are excited about the advances in technology and the positive impact it is sure to make on our lives 🙂

Want to see this feature in action? Check out this video.

Comments Off on So, What’s the Status on Social Media Marketing?

So, What’s the Status on Social Media Marketing?

Social media marketing is no joke and we know that we sound like a broken record when we say it truly does amazing things for businesses but if you still need some convincing take a look at this 2013 State of Social Media Marketing infographic. The statistics will surely extinguish any doubts you may have had about the value of social media marketing. Ready to get started? Let’s have a chat, give us a ring at 888-859-6156

State of Social Media Marketing 2013

State of Social Media Marketing 2013

Comments Off on The Pet Peeves of a Social Media Marketer

The Pet Peeves of a Social Media Marketer

As a social media stager I’ve noticed that I have started to develop a few pet peeves when it comes to social media marketing. Now, one of the things we like to remind our clients is that we totally understand that you might not have the necessary resources (time and money) to get your social media profiles in tiptop shape. I can relate with the whole ‘not enough time in the day’ mindset, believe me… there’s no judgement here. That being said, I want share one of my concerns… horrible cover photos. Cover photos are extremely pertinent to a business, especially since Facebook’s new redesign has decided to place a lot of emphasis on visual components. For example, when someone ‘likes’ your business page a news story will appear on their friends newsfeed with a picture of your business’s cover photo and a memo stating “John Doe likes (insert business name)”. So don’t you agree that it’s pretty important that you have an impressive cover photo? Just follow these three simple guidelines for a great cover photo: relevancy, originality, and sizing.

People should know what your business is all about just by visiting your page and taking a glimpse at your cover photo. I beg of you, please don’t upload a picture of your dog for your bakery’s cover photo. In addition to relevancy, originality is always encouraged. If you simply can’t think of anything creative it’s okay… take a peak at other pages and see what they are doing but always remember, if you want to be better than your competitors then you need to be different! Finally, we have reached my very last request…sizing. Quality is everything when it comes to social media profiles. There are specific dimensions for cover photos, profile images, channel art, and banners and when you upload a photo that doesn’t match those dimensions it becomes warped and pixilated. In case you need a reference, here is an ultimate social media sizing cheat sheet (2013 edition) just for you, which makes things pretty EZ 🙂