Monthly Archives: May 2013

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Comments Off on Tumblr and Yahoo; Happily Ever After?

Tumblr and Yahoo; Happily Ever After?

Have you ever seen a couple and you’re just like, “how about no?” Well, that’s what many are saying about the recent transaction between Yahoo and Tumblr. On May 19th, Yahoo bought Tumblr for a whopping 1.1 billion dollars and many people are not happy about it.

In case you aren’t too familiar with Tumblr, allow us to introduce you. Tumblr is a blogging site that allows users to upload text, pictures, videos, links, and gifs (short little clips on a loop). Users can also follow fellow bloggers which enables them to see their updates on a dashboard similar to a Facebook feed. With that being said, Tumblr has gained quite the following with having over 300 million unique visitors monthly; 120,000 daily sign ups; 900 posts per second; and over 24 billion minutes are spent monthly on the site. That’s a pretty big deal.

Now, most of us are familiar with Yahoo! for being a pioneer of “internetness” and getting in on the first floor of the interwebs (considering it’s been around since 1994); however, many people say whatever Yahoo! touches turns to dirt. Yahoo! has had many acquisitions over the years, at least 77 of them including Tumblr, and many that have failed miserably. Their buyout of Tumblr though, is most comparable to their GeoCities acquisition, and I bet you’ve never heard of GeoCities. Doesn’t sound so good for Tumblr, huh?

But why is this such a bad thing? Yahoo is still around and Tumblr has a faithful following, right? Well, as with most things on the internet, what can be here today may be gone tomorrow. As a matter of fact, in anticipation of the acquisition the previous weekend 72,000 users an hour went to WordPress as opposed to the measly 400 to 600 users that normally transfer their posts over.

So what do they know that we don’t? Let’s stop and think for a moment, why is this such a bad idea? You know, beside the fact it didn’t work with GeoCities before. I mean, Yahoo should know what works now and what doesn’t and hopefully has the ability to learn from their mistakes… right? Well, Tumblr has a very specific business model. Rumors have already started circulating around the internet about Yahoo!’s goals to make Tumblr more family and teen friendly, which is great and all, but because of the super mature and NSFW (not safe for work) content, this can deter many users. Another BIG deterrent may be Yahoo trying to police copyright materials on the blogging site. In other words, if mature content restrictions and copyright content restrictions are placed on this free medium, MANY users may go elsewhere.

Marissamayer

Another concern by many “Tumblrers” (and by most social network users) is ad placement. The last thing they want is their sanctuary infested with ads, but if Yahoo doesn’t bring in revenue, buying Tumblr will be a huge waste of money. According to reports, Tumblr only brought in 13 million last year which is a BIG gap in how much they were bought for, which can come back to bite them in the butt.

Although, there are many reasons to deter current users from continuing their Tumblr escapades, the buy alone was great publicity for the company which may in turn greatly benefit the site, propelling it to be the most amazing site in the history of amazing amazingness; but we’d be lying if we said we weren’t concerned. All we know is, we hope Yahoo doesn’t mess this one up because to some of us, Tumblr holds a very special place in our social media bubble.

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Comments Off on Dressbarn’s “Claim to Fame” Campaign is Claiming Hearts

Dressbarn’s “Claim to Fame” Campaign is Claiming Hearts

Hi Everyone! As promised we are continuing our celebration of moms with another great way people and companies are giving praises to their mamas online. Now there are a lot of contests out there that are capitalizing on the Mother’s Day holiday but there are only a few that are doing it right.

Say hello to dressbarn’s “claim to fame” campaign where people are encouraged to share their mom’s claim to fame. Is it her amazing double-chocolate chip cookies? Or the fact that she runs a volunteer organization for hungry children? People everywhere are gushing over their moms and entering them in a sweepstakes where the winner wins a $1,000 shopping spree at dressbarn as well as a personal style consultation with Cate Sheehy.

 

What's your mom's claim to fame?

 

Okay so we have seen a lot of similar campaigns where people are asked to share stories or photos of their mom but it’s all about having the right motive. Dressbarn is a fine example of how to launch an effective Mother’s Day campaign. They are being authentic and passionate with their fans, which gives users a comfortable environment to engage in.

 

dressbarn does social media for mother's day

 

The campaign was also integrated throughout the company’s social media platforms giving customers a way to spread the word about the sweepstakes with their friends. Now, that’s covering all your bases or uh, platforms!

Dressbarn launched their “claim to fame” campaign weeks before Mother’s Day in order to ensure its growth and direction. And it’s already showing signs of success. Just take a look at the engagement being generated on their Facebook page… the comments, shares, and likes are multiplying like rabbits.

To take a peak at dressbarn’s “claim to fame” campaign, visit https://www.facebook.com/dressbarn or to enter the sweepstakes, visit http://yourdressbarn.com/moment/

 

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Comments Off on A Social Media Mother’s Day

A Social Media Mother’s Day

The other day at work I was desperately trying to get the creative juices flowing…it was one of those days, you know? My mind started to wander to my personal to-do list. My heart rate increased as I remembered what May 12th is, Mother’s Day.

This is a holiday that gives everyone anxiety. So in my dazed state I decided to write a blog posts about the different ways people are using social media to say Happy Mother’s Day. This gives me a chance to figure out what to do for my mom while simultaneously being productive at work. Yes!

Of course, nothing says Happy Mother’s Day like a lengthy phone call or some chitchat over endless mimosas at brunch, however, don’t forget there are other ways you can show your appreciation for mom and you can do it with a click of a mouse.

Here are some creative ways people and businesses are saying, “I love you mom!” using social media.

They are Recording

Some people have a knack for expressing their creativity through videos. Here are some YouTube videos celebrating moms everywhere.\

What a Mom Wants

Remember that really crappy Mother’s Day gift you got your mom? If you said “which one?” then this video is for you courtesy of Teleflora.

Mother’s Day Gift Fail

This guy tried to get mom’s four-legged friend to deliver her gift for Mother’s Day… the gift was attached to a balloon. Do you see where he went wrong?

Biologist Mother’s Day Song 

This video says, “I love you”, or at least we think it does. Ladies and gentlemen a song dedicated to the mother of a biologist.

Mommy Rap 

Not really a fan of rap? Take a look at this video of a three-year-old girl rapping about her mom and we guarantee you’ll change your mind.

The Real Mother’s Day 

Here is a hilarious rendition of how Mother’s Day usually goes.

 

Stay tuned for more ways people are giving moms a shout out online!