Monthly Archives: December 2012

Comments Off on Facebook’s Recent “Nearby” Update Prompts an Added Opportunity for Local Businesses on Facebook

Facebook’s Recent “Nearby” Update Prompts an Added Opportunity for Local Businesses on Facebook

blog 1Facebook is the gift that “keeps on giving” when it comes to supporting local businesses that are participating on the world’s largest social media forum.
In a recent update, Facebook has enhanced their “nearby” check-in feature in an effort to provide users information that is most interesting or pertinent to their needs or liking.
Here’s what Facebook has done. Every month millions of users “check-in” on Facebook when they arrive at an establishment announcing to their Facebook friends and family their location (because everyone is just dying to know, right?) Nonetheless, it’s an extremely popular feature that competes with Foursquare and Yelp which is one of the reasons Facebook is updating the feature.
So now, when you use the “nearby” feature from the FB app, the social media giant will consider at that moment, your proximity to businesses in the area based not primarily on your location, but rather on the amount of check-ins, likes, star ratings and recommendations made by your friends and other users at the “nearby” businesses. Pretty impressive eh?
The update also provides the opportunity to search through additional categories which include Restaurants, Outdoors, Hotels, Shopping, Coffee and other popular searches. The updated “nearby” results are shown on a split screen of map and provide a list of relevant businesses to include their picture, address, distance, star rating, and your friends who have already LIKED it!
Here’s the COOL part. If you’re a business that is actively participating on FB, engaging with fans, providing Facebook offers and incentives for your customers to “check-in” or LIKE your page and your blog 2posts, than your business, based on Facebook’s algorithm, will rank high and show up in a “nearby” search to Facebook users who may have never heard of, seen, or frequented your business prior to their search.
If you’re not an active business on Facebook, then this is just one more incentive to get in the game!

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Comments Off on How To Really Use LinkedIn [INFOGRAPHIC]

How To Really Use LinkedIn [INFOGRAPHIC]

LinkedIn is probably the most misunderstood social network for those seeking to market themselves and/or their businesses.  We have done tons of research, trial and error, and just plain hard work to find out the best ways to market your business on LinkedIn.  Now we aren’t going to share all our ninja tricks right here because there is just way too much to do for the average business owner to be able to do it themselves.  We did however, find an excellent resource of tips and tricks that you can implement and have great success with.  Here is the LinkedIn Bootcamp [INFOGRAPHIC] for your viewing and learning pleasure.  Courtesy of mindflash.com.

Linkedin Bootcamp [INFOGRAPHIC]

Comments Off on 21 Rules for Effective Social Media Marketing Strategies

21 Rules for Effective Social Media Marketing Strategies

If you are new to the game of social media marketing, here are 21 unwritten rules that are designed to create a solid foundation for your social media marketing efforts!21 Social Media Marketing Tips

 

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Comments Off on Instagram Profiles is now LIVE!

Instagram Profiles is now LIVE!

Instagram recently released “Web Profiles”.  It’s a new way to view and share your Instagram photos with your friends and family or customers [for businesses] via the web.  In some ways it looks like a Facebook Timeline fee, no surprise since Facebook bought Instagram earlier this year.

Web profiles feature your photos, your profile photo and bio, sharing with the entire Internet the content you share on Instagram [that might not be a good thing].

Cool Things you Can Do

You can share your own profile with anyone you want to see your Instagram photos. In addition, web profiles provide an easy way to follow other users, comment & like photos, and even edit your profile directly from the web. It makes it easier to find new users that you might miss on your phone.  It also makes it easier to share your photos with more people.  If you are a business or brand, this is a huge way to build your audience, so we are really excited about this.

It’s Easy to Find Your Instagram Web Profile

To see your profile, or to explore a friend’s profile, simply navigate to instagram.com/[username]. For example, in order to view our profile, @everzocial, you’d navigate to instagram.com/everzocial on the web.Everzocial Instagram Web ProfileWho Can See Your Instagram Web Profile and Photos?

It works like it does on Instagram on your phone. If your photos are set to public, anyone will be able to see your profile by visiting instagram.com/[your username] on the web and you don’t have to be an Instagram user to view a public user’s profile on the web.

If your photos are set to private, your photos will be visible only to logged-in Instagram users you’ve allowed to follow you.

This is pretty cool for businesses, not sure yet for users.  Let us know what you think of this new feature and way of seeing Instagram on your computer.  Oh and if you want to be able to upload photos from your computer, that is not a feature they have chosen to release yet.  Instagram is focused on the production of photos from mobile devices so I don’t see this feature coming out anytime soon.  To follow us on Instagram, find us @everzocial! Happy Instagramming!