Monthly Archives: December 2012
Facebook is the gift that “keeps on giving” when it comes to supporting local businesses that are participating on the world’s largest social media forum.
In a recent update, Facebook has enhanced their “nearby” check-in feature in an effort to provide users information that is most interesting or pertinent to their needs or liking.
Here’s what Facebook has done. Every month millions of users “check-in” on Facebook when they arrive at an establishment announcing to their Facebook friends and family their location (because everyone is just dying to know, right?) Nonetheless, it’s an extremely popular feature that competes with Foursquare and Yelp which is one of the reasons Facebook is updating the feature.
So now, when you use the “nearby” feature from the FB app, the social media giant will consider at that moment, your proximity to businesses in the area based not primarily on your location, but rather on the amount of check-ins, likes, star ratings and recommendations made by your friends and other users at the “nearby” businesses. Pretty impressive eh?
The update also provides the opportunity to search through additional categories which include Restaurants, Outdoors, Hotels, Shopping, Coffee and other popular searches. The updated “nearby” results are shown on a split screen of map and provide a list of relevant businesses to include their picture, address, distance, star rating, and your friends who have already LIKED it!
Here’s the COOL part. If you’re a business that is actively participating on FB, engaging with fans, providing Facebook offers and incentives for your customers to “check-in” or LIKE your page and your posts, than your business, based on Facebook’s algorithm, will rank high and show up in a “nearby” search to Facebook users who may have never heard of, seen, or frequented your business prior to their search.
If you’re not an active business on Facebook, then this is just one more incentive to get in the game!
Instagram recently released “Web Profiles”. It’s a new way to view and share your Instagram photos with your friends and family or customers [for businesses] via the web. In some ways it looks like a Facebook Timeline fee, no surprise since Facebook bought Instagram earlier this year.
Web profiles feature your photos, your profile photo and bio, sharing with the entire Internet the content you share on Instagram [that might not be a good thing].
Cool Things you Can Do
You can share your own profile with anyone you want to see your Instagram photos. In addition, web profiles provide an easy way to follow other users, comment & like photos, and even edit your profile directly from the web. It makes it easier to find new users that you might miss on your phone. It also makes it easier to share your photos with more people. If you are a business or brand, this is a huge way to build your audience, so we are really excited about this.
It’s Easy to Find Your Instagram Web Profile
To see your profile, or to explore a friend’s profile, simply navigate to instagram.com/[username]. For example, in order to view our profile, @everzocial, you’d navigate to instagram.com/everzocial on the web.Who Can See Your Instagram Web Profile and Photos?
It works like it does on Instagram on your phone. If your photos are set to public, anyone will be able to see your profile by visiting instagram.com/[your username] on the web and you don’t have to be an Instagram user to view a public user’s profile on the web.
If your photos are set to private, your photos will be visible only to logged-in Instagram users you’ve allowed to follow you.
This is pretty cool for businesses, not sure yet for users. Let us know what you think of this new feature and way of seeing Instagram on your computer. Oh and if you want to be able to upload photos from your computer, that is not a feature they have chosen to release yet. Instagram is focused on the production of photos from mobile devices so I don’t see this feature coming out anytime soon. To follow us on Instagram, find us @everzocial! Happy Instagramming!