Tag Archives: social media marketers
For a small business owner, knowing where to begin with social media can be overwhelming, especially if it’s a new concept. To start, running a personal Facebook or Twitter is MUCH different than running a business Facebook or Twitter. There are a few rules & regulations to abide by, both to uphold your brand name and reputation, and to grow your overall media presence.
Take a look at the infographic below, and be sure to check out our own pro tips posted beneath!
Everzocial PRO tips on your DO-list:
1) Truly be consistent! We recommend 1-2 Facebook posts a day, and if you even miss one, single day, your Facebook insights will show it! Having a consistent queue of quality content that your fans can scroll through is extremely important to your social media reputation.
2) Don’t just post – ENGAGE. This means respond to all comments and posts on your page, visit the pages you’ve liked and engage on THEIR pages, comment on posts in your newsfeed… the more your business name gets out there, the larger your fan base will grow!
Everzocial PRO tips on your DON’T-list:
1) DO. NOT. SPAM. We cannot emphasize this enough. Your fans want to engage with you on a relational level, not a commercial level. Think about this: why did YOU join Facebook? To follow the people you love, to grow relationships with them, right? Use your business in a similar fashion, and this will gain your fans’ trust.
2) Don’t stick to just one social media platform. Facebook, though the most popular, is not the only avenue or medium for reaching people. Pinterest, for example, attracts a different kind of people with different interests than, say, Twitter. Contemplate which platforms will optimize your business’s reach, and start dedicating a quality bit of time to them to grow your fan base there.
Yes, it’s a lot. Social media marketing is definitely a full-time, non-stop job, requiring monitoring 24/7.
Which, by the way, is why WE exist… so if you want to grow your online presence and simply don’t have the time, we’d LOVE to help, so contact us. 🙂
The other day at work I was desperately trying to get the creative juices flowing…it was one of those days, you know? My mind started to wander to my personal to-do list. My heart rate increased as I remembered what May 12th is, Mother’s Day.
This is a holiday that gives everyone anxiety. So in my dazed state I decided to write a blog posts about the different ways people are using social media to say Happy Mother’s Day. This gives me a chance to figure out what to do for my mom while simultaneously being productive at work. Yes!
Of course, nothing says Happy Mother’s Day like a lengthy phone call or some chitchat over endless mimosas at brunch, however, don’t forget there are other ways you can show your appreciation for mom and you can do it with a click of a mouse.
Here are some creative ways people and businesses are saying, “I love you mom!” using social media.
They are Recording
Some people have a knack for expressing their creativity through videos. Here are some YouTube videos celebrating moms everywhere.\
What a Mom Wants
Remember that really crappy Mother’s Day gift you got your mom? If you said “which one?” then this video is for you courtesy of Teleflora.
Mother’s Day Gift Fail
This guy tried to get mom’s four-legged friend to deliver her gift for Mother’s Day… the gift was attached to a balloon. Do you see where he went wrong?
Biologist Mother’s Day Song
This video says, “I love you”, or at least we think it does. Ladies and gentlemen a song dedicated to the mother of a biologist.
Not really a fan of rap? Take a look at this video of a three-year-old girl rapping about her mom and we guarantee you’ll change your mind.
The Real Mother’s Day
Here is a hilarious rendition of how Mother’s Day usually goes.
Stay tuned for more ways people are giving moms a shout out online!
Pinterest’s New Analytics Tool Allows Businesses to Track User’s Engagement…for Free
I know what you’re thinking; nothing in life (worth having) is free, until now. Pinterest launched its free analytics tool for site owners March 12, giving them the opportunity to gain insight into what works and what doesn’t for their fans.
Anyone with a verified business account can access this gold mine of information. Just log in to your account and go to your drop-down menu located at the top right corner of your screen, then click “Analytics”.
While the analytics tool is fairly basic, there’s still a lot of valuable information here. “The free tool allows site owners to track the number of pinners and pins collecting material from their sites, and the number of repinners and repins those initial pins received,” said Lauren Indvik, Mashable’s associate business editor. “Site owners can also track total impressions and reach on the network, as well as referral traffic, both in clicks and unique visitors, sent back to their sites.”
In addition, you can take a snapshot in time by adjusting the metrics timeframe. Go back to a particular day, week, or month to track trends and monitor progress.
So why is this relevant to you?
Even though third-party providers such as Pinfluence and Curalate are still, well, providing more intense and in-depth data, Pinterest’s new analytics tool will hopefully give site owners a better understanding of their “Pinterest potential”, allowing them to really give the people what they want. In addition, to pleasing the pinners, your business/brand will have the opportunity to increase awareness and exposure, increasing traffic to your site and ultimately your sales.
I can’t even express to you how great this news is considering the fact that Pinterest users spend more money, more often, and on more products than any of the other top five social media sites according to comScore.
The analytics tool also sets the stage for an ad platform on Pinterest. It is a mistake to advertise on a site without the tools necessary to show you where, when, and who to advertise to. This is like being at Disneyland for your first time and not having a map, you are forced to wander around until you find what you are looking for…proving to be a very ineffective way to spend your time and money.
Most importantly, it helps support the social media marketing cause. A lot of people are non-believers regarding the power of social media for businesses and brands but with this new tool the data has definitely got our back!
So if you haven’t already, go check out this new feature and start monitoring your Pinterest potential.
Did you know that almost 120 million Americans now own a smartphone, and 80 percent of those use their device to access social networks?
SoLoMo (Social-Local-Mobile) is the addition of local information to search engine results to capitalize on the increasing use of mobile, allowing businesses to push relevant offers to customers based on their location. And the results can be unbelievable – smartphones are expected to influence $200 billion worth of sales in 2013.
This infographic takes a closer look at how retailers are making the most of the SoLoMo opportunity.
Although small business owners are struggling with the added workload of social media and content creation, small businesses are ramping up their social efforts and are increasingly finding value in paying others to help them with their social media efforts.
According to an online survey of 462 businesses (93% with fewer than 100 employees), conducted between Sept. 17 and Oct. 5 by VerticalResponse, 66% of small businesses are spending more time and money on social media than they did a year ago, with 43% spending six or more hours per week on social media activities for their business.
How are those hours being spent? On Facebook and Twitter, mostly, as 90% of respondents are active on the Facebook; 70% on the Twitter. Only a third of the small businesses surveyed said they are able to publish to their social networks every day.
For some small business owners, spending six or more hours per week on social media activities, coupled with the one to three hours for writing a single blog post, creates a major time strain.
That’s why small businesses are investing more in getting help with their social media publishing efforts. The data suggests that if a small business is going to increase its budget, it will likely be for social media rather than marketing; 36% of those surveyed pay for social media publishing and analytics tools.
Small businesses should proceed with caution when considering when looking to have employees manager their social media. Always consider getting help from a reputable, professional social media management firm like everzocial.
Here’s an infographic highlighting the research data from Vertical Response:
Small business owners are taking social marketing seriously when it comes to establishing and promoting themselves online. In a recent survey by Manta, 90% of small business owners are committed to spending time or money to engage with their clients in social networks like Facebook, Twitter and YouTube.
This is significant in that small-business owners have been social network holdouts over the past few years and are finally adopting social media. Erik Qualman, the author of the wildly successful book Socialnomics states that “businesses don’t have a choice on whether to do social media, the question is how well they do it. “
What is changing their minds?
Well the biggest benefit seems to be related to one of the findings in the survey and that is that 78% say that being found by new customers through social media channels is the main reason they are investing in social marketing. “Small businesses understand they need to go where their audience is. Participating, networking and being found online is extremely important today in growing their business, so it’s not surprising that they are embracing the channel”, said Pamela Springer, CEO of Manta.
However, the large amount of online and social media channels available can be overwhelming for today’s small business owner to navigate and use successfully. Business owners just don’t have the time or energy to maintain a consistent presence for both their business and themselves. Many of them are turning to companies like everzocial™ that specialize in being their voice online and allowing them to focus on what they do best, managing their business.
The bottom line is that all the recently conducted surveys reveal an interesting trend. Those who haven’t thought of spending time and resources on social networking should think again.