The Retailer’s Guide to SOLOMO (Social-Local-Mobile) [INFOGRAPHIC]

retailers guide to social local and mobile

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Written by Kevin McGrew

Kevin is our chief strategist and brand guru who helps our clients navigate the fast moving world of digital marketing. Ideation and monetization king. Loves God, Family and Country. Life long learner who’s powered by coffee, bourbon, and cigars.

January 10, 2013

Did you know that almost 120 million Americans now own a smartphone, and 80 percent of those use their device to access social networks?

SoLoMo (Social-Local-Mobile) is the addition of local information to search engine results to capitalize on the increasing use of mobile, allowing businesses to push relevant offers to customers based on their location. And the results can be unbelievable – smartphones are expected to influence $200 billion worth of sales in 2013.

This infographic takes a closer look at how retailers are making the most of the SoLoMo opportunity.

Social Local Mobile Guide for retailers Infographic

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